This carefully selected group of apparel stocks features companies with powerful brand loyalty and strong direct-to-consumer sales channels. Handpicked by professional analysts, these brands are positioned to thrive even when facing economic headwinds like tariffs.
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Published on July 11
These iconic brands have shown they can maintain customer loyalty even during economic downturns. Their direct-to-consumer focus gives them extra protection against market volatility.
Unlike traditional retailers, these companies can adjust pricing, manage inventory, and connect directly with customers. This flexibility could help them navigate supply chain issues and tariff pressures.
Levi Strauss showed that strong brands can thrive despite tariffs and economic headwinds. These companies share similar characteristics, positioning them to potentially replicate this impressive performance.
Strong brand identity and direct-to-consumer channels help apparel companies weather economic storms. Just as Levi Strauss raised forecasts despite tariff pressures, these companies can maintain pricing power and customer loyalty when market conditions get tough.
These companies control their own destiny through e-commerce sites and branded stores, reducing dependence on traditional retailers. This strategy provides better margin control, inventory management, and pricing power, creating a defensive advantage during economic downturns.
Each company was selected for its iconic brand recognition and significant direct-to-consumer presence. Our analysts identified businesses that mirror Levi's successful strategy, with the potential to protect margins and grow sales even when faced with external economic pressures.
Market capitalisation breakdown for the 'Resilient Apparel Brands' basket, showing total and per-stock market caps.
NKE: $101.05B
LULU: $21.51B
DECK: $15.27B
Get the full story on this Basket. Read our detailed article on its risks and potential.
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Part of Exinity Group 2015, serving over a million customers globally.
Earn 6% AER on uninvested cash with daily interest payments.
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Here are a few of the assets in this group. Create an account to unlock the full list.
Nike
NKE
Current Price
$41.06
As a global icon in athletic apparel with a massive and growing direct-to-consumer business, Nike is well-positioned to replicate Levi's success in us...
As a global icon in athletic apparel with a massive and growing direct-to-consumer business, Nike is well-positioned to replicate Levi's success in using brand strength to navigate economic challenges.
LULULEMON ATHLETICA INC
LULU
Current Price
$119.81
Lululemon's powerful brand loyalty and primarily direct-to-consumer model make it a prime example of a company that can maintain premium pricing and d...
Lululemon's powerful brand loyalty and primarily direct-to-consumer model make it a prime example of a company that can maintain premium pricing and demand despite broader market pressures.
DECKERS OUTDOOR CORP
DECK
Current Price
$92.01
Owner of the iconic UGG and HOKA brands, Deckers has a strong and profitable DTC segment that allows it to control pricing and customer relationships,...
Owner of the iconic UGG and HOKA brands, Deckers has a strong and profitable DTC segment that allows it to control pricing and customer relationships, similar to Levi's.
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Use the growth calculator to see how much investing in these assets could return over one year, based on aggregated analyst sentiment provided by Refinitive Ltd.
If you invested across these assets:
In 12 months it might be worth:
+14.79%
On average, analysts expect assets in this group to grow 14.79% over the next year.
9 of 14 assets in this group are rated Buy by professional analysts.
