AMPLITUDE,INC.
Amplitude, Inc. (AMPL) is a cloud-native product analytics company that helps organisations understand user behaviour to improve digital products and grow engagement. Its SaaS platform provides event-level analytics, experimentation and behavioural cohorts to product and growth teams, with a customer base spanning startups to large enterprises. Revenue primarily comes from subscription licences, usage-based fees and enterprise contracts, offering recurring revenue but also exposing the business to churn and pricing pressure. With a market capitalisation around $1.34bn, Amplitude sits in the competitive analytics and marketing-technology space alongside incumbents and specialised rivals, and must manage data-privacy rules and evolving customer needs. Investors should weigh growth potential from wider product adoption and international expansion against risks including competition, regulatory change and the trade-off between growth and profitability. This summary is for general educational purposes only, not personal investment advice; stocks can fall as well as rise, and past performance is not a reliable guide to the future.
Stock Performance Snapshot
Analyst Rating
Analysts recommend buying Amplitude's stock, expecting its value to rise from $10.14 to $12.69.
Financial Health
Amplitude, Inc. is performing well with solid revenue, profit margins, and cash flow.
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Explore BasketWhy You’ll Want to Watch This Stock
User behaviour insight
Amplitude helps teams measure and improve product engagement, which can support growth strategies — though outcomes vary by execution and market conditions.
SaaS revenue model
Recurring subscriptions and usage fees give revenue visibility, but churn and pricing pressure can affect growth and margins.
Competition & rules
The analytics market is crowded and evolving alongside privacy regulation; competitive or regulatory shifts may influence performance.
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