Under Armour, Inc.

Under Armour, Inc. (UAA) is a global sportswear and footwear company known for performance apparel, footwear and connected fitness experiences. With a market capitalisation of about $2.02 billion, it sits in the smaller-cap segment of the industry and may be more volatile than larger peers. Revenue is driven by apparel and footwear sales across wholesale and direct-to-consumer channels, plus growth efforts in international markets and digital initiatives. Management has emphasised brand repositioning, inventory discipline and cost control to improve margins and cash flow. Key opportunities include product innovation, e-commerce and overseas expansion; key risks include intense competition from larger brands, changing consumer tastes and inventory or margin pressure. Shares can move significantly around earnings and retail seasons, and liquidity can be a factor for smaller-cap stocks. This is general educational information only and not personalised advice — consider your risk tolerance, diversification and investment horizon before acting.