Under Armour, Inc.
Under Armour, Inc. is an inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories for men, women and youth. Its primary business operates in four geographic segments: North America, comprising the United States and Canada, Europe, the Middle East and Africa (EMEA), Asia-Pacific, and Latin America. Its apparel comes in three primary fit types: compression (tight fit), fitted (athletic fit) and loose (relaxed fit). Its footwear includes products for running, training, basketball, cleated sports, recovery and outdoor applications, as well as casual use. Its accessories primarily include athletic performance gloves, bags, headwear and socks. It sells its apparel, footwear and accessories in North America through wholesale and direct-to-consumer channels. It sells its apparel, footwear and accessories in EMEA primarily through wholesale customers and independent distributors, along with e-commerce Websites and brand and factory house stores.
Stock Performance Snapshot
Analyst Rating
Analysts suggest holding Under Armour's stock with a target price of $6.37, indicating possible growth.
Financial Health
Under Armour is generating solid revenue and cash flow, with good profit margins from sales.
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Explore BasketWhy You’ll Want to Watch This Stock
Growth & Repositioning
Brand repositioning and product innovation could support sales recovery, though results may fluctuate with consumer demand and retail cycles.
International Opportunity
Expanding outside North America offers room to scale, but success depends on distribution, local marketing and competition.
Operational Focus
Inventory discipline, cost control and direct-to-consumer growth are key to margin improvement, though execution risk remains.
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