
Marriott International, Inc.
Marriott International, Inc. (MAR) is a global hospitality company operating, franchising and licensing a broad portfolio of hotel brands across price points and markets. With a market capitalisation of about $72.9bn, Marriott earns fees and franchise revenues from its managed and franchised properties, complemented by earnings from owned and leased hotels and timeshare operations. Key strengths include its large global footprint and the Marriott Bonvoy loyalty programme, which supports repeat business and pricing power. Investors should note the company’s exposure to travel cycles, economic conditions, currency movements and labour costs, which can make revenue and margins cyclical. Marriott’s relatively asset‑light strategy improves cash generation but depends on franchise growth and brand health. This summary is educational only; it is not personalised investment advice and does not guarantee future returns — hospitality stocks can rise and fall with global travel trends and economic shifts.
Why It's Moving

Marriott Shares Slide Amid Pullback, But Travel Fever Signals Undervalued Opportunity
Marriott International's stock dropped 6.42% over the past week, trading at $286.96 as near-term enthusiasm cools despite robust long-term gains. A fresh survey shows 91% of Americans planning 2026 travel, highlighting sustained demand that positions the company as slightly undervalued at a fair value of $292.[1][2]
- Recent 7-day price decline of 6.42% prompts valuation check, revealing 2% undervaluation and strong diversification into luxury offerings and capital-light revenue like branded residences.[1]
- Marriott Bonvoy survey on Dec 9 reveals 91% of Americans intend to travel in 2026, turning New Year's resolutions into bookings and boosting outlook for occupancy and revenue.[2]
- Long-term momentum intact with 85.61% 3-year shareholder return, though macro uncertainty and premium 29.5x earnings multiple temper short-term gains.[1]

Marriott Shares Slide Amid Pullback, But Travel Fever Signals Undervalued Opportunity
Marriott International's stock dropped 6.42% over the past week, trading at $286.96 as near-term enthusiasm cools despite robust long-term gains. A fresh survey shows 91% of Americans planning 2026 travel, highlighting sustained demand that positions the company as slightly undervalued at a fair value of $292.[1][2]
- Recent 7-day price decline of 6.42% prompts valuation check, revealing 2% undervaluation and strong diversification into luxury offerings and capital-light revenue like branded residences.[1]
- Marriott Bonvoy survey on Dec 9 reveals 91% of Americans intend to travel in 2026, turning New Year's resolutions into bookings and boosting outlook for occupancy and revenue.[2]
- Long-term momentum intact with 85.61% 3-year shareholder return, though macro uncertainty and premium 29.5x earnings multiple temper short-term gains.[1]
Stock Performance Snapshot
Analyst Rating
Analysts recommend buying Marriott's stock with a target price of $292.57, indicating growth potential.
Financial Health
Marriott is performing well with strong revenue and cash flow, showcasing its ability to generate profits.
Dividend
Marriott's dividend yield of 0.87% is relatively low compared to other stocks. If you invested $1000 you would be paid $8.70 a year in dividends (based on the last 12 months).
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Explore BasketWhy You’ll Want to Watch This Stock
Travel demand rebound
Recovery in business and leisure travel can boost occupancy and average rates, though performance varies with economic cycles and regions.
Global footprint
A broad international network increases growth opportunities but also brings currency, regional and regulatory risks.
Asset‑light model
Franchise and management fees support margins and cash flow, but growth relies on franchising, brand strength and sustained demand.
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