XP Inc.

XP Inc (XP) is a Brazil‑focused financial services platform that began as an online broker and has expanded into wealth management, retail banking and lending. With a market capitalisation around $8.99bn, XP generates revenue from commissions, advisory fees, asset management and interest income, and benefits from growth in Brazilian retail investing and digital adoption. Investors should note exposure to Brazil’s economic cycle, local currency (BRL) volatility, and regulatory changes that can affect margins and client flows. Competition from local banks, fintechs and neo‑banks can pressure fees and customer acquisition costs, while continued product diversification may broaden revenue streams but also raise execution risk. For those assessing XP, focus on metrics such as assets under custody and management, client acquisition and retention, and loan book quality. This is general educational information — not personalised investment advice — and potential returns can rise or fall depending on market and company performance.