Stitch Fix, Inc. (Class A Shares)

Stitch Fix (Class A, ticker SFIX) operates an e-commerce personal styling service that combines human stylists with algorithms to send curated apparel and accessories to customers. It uses customer profiles, fit data and machine learning to personalise selections and aims to reduce inventory risk through direct-to-consumer fulfilment and a data-led buying approach. With a market capitalisation around $595m, Stitch Fix sits at the intersection of retail and technology and has been working to improve unit economics after a period of heavy investment and top-line pressure. Key considerations for investors include customer acquisition and retention trends, margin recovery, competition from traditional retailers and digital platforms, and sensitivity to consumer spending. Like all equities, the stock can be volatile: past performance is not a guide to future returns. This summary is educational only and not personalised investment advice; investors should conduct their own research and consider suitability before investing.