ProShares Online Retail ETF
ProShares Online Retail ETF (ONLN) is a thematic exchange-traded fund designed to give investors targeted exposure to companies that derive substantial revenue from online retail and e-commerce activity. It typically holds a mix of large marketplaces, specialist online retailers and related platforms, concentrating on firms that benefit from changes in consumer shopping habits. As a thematic ETF, ONLN can offer a convenient way to participate in the growth of digital retail without selecting individual stocks, but it is more concentrated and potentially more volatile than broad-market funds. Investors should consider sector concentration, sensitivity to consumer spending and competitive or regulatory pressures that can affect e-commerce firms. This is general educational information only and not personalised advice; suitability depends on an investor’s goals, time horizon and risk tolerance, and values can fall as well as rise.
Stock Performance Snapshot
Dividend
ProShares Online Retail ETF has a low dividend yield of 0.21%, indicating limited income from dividends. If you invested $1000, you would be paid $2.10 a year in dividends (based on the last 12 months).
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Baskets Featuring ONLN
US Consumer Spending Stocks to Watch in 2025
U.S. retail sales have exceeded expectations for the third straight month, signaling robust consumer health. This theme focuses on companies poised to benefit from sustained consumer spending, particularly in strong-performing sectors like online retail and food services.
Published: September 17, 2025
Explore BasketWhy You’ll Want to Watch This Stock
E‑commerce Exposure
Offers focused access to firms benefiting from online shopping growth, though the theme can be cyclical and performance may vary.
Digital Retail Trends
Tracks companies shaped by marketplaces, direct‑to‑consumer and mobile buying — useful for studying secular retail shifts, but not immune to macro shocks.
Concentration & Volatility
Holdings can be weighted toward a few large names, which can amplify price moves and increase sensitivity to regulatory or competitive changes.
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