Victoria's Secret & Co
Victoria's Secret & Co (NYSE: VSCO) is a US-based lingerie and lifestyle retailer known for its Victoria's Secret and PINK brands, spanning lingerie, sleepwear, beauty and athleisure. The company has been focused on a brand reset, improving product ranges, expanding direct-to-consumer (DTC) sales and rationalising its store estate to bolster margins. Investors should be aware the business mixes physical stores, e-commerce and wholesale, so performance depends on consumer sentiment, marketing execution and inventory management. With a market capitalisation of about $2.51bn, VSCO sits in the mid-cap retail space and may appeal to those watching brand-led turnarounds, though outcomes can be uneven. Key risks include fashion trends, competitive pressure from fast-fashion and online specialists, and sensitivity to economic cycles. This is general educational information, not personalised advice; stocks can fall as well as rise and suitability depends on your financial situation and risk tolerance.
Stock Performance Snapshot
Analyst Rating
Analysts suggest buying Victoria's Secret stock, believing it has room for price growth.
Financial Health
Victoria's Secret is performing well with strong revenue and cash flow, indicating solid financial health.
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Baskets Featuring VSCO
Fashion
"Fashion has to do with ideas" as Coco Chanel once said, and these fashion stocks represent some of the most innovative ideas in retail. This collection has been carefully selected by our analysts to capture the growing $2.25 trillion apparel market.
Published: May 6, 2025
Explore BasketWhy You’ll Want to Watch This Stock
Brand Reset Progress
Management is repositioning the brand and refining assortments to win back customers, though results can vary by season and execution.
Direct‑to‑Consumer Push
Growth of e-commerce and international expansion are clear levers for revenue, balanced by marketing costs and logistics challenges.
Retail Volatility Risks
As a discretionary apparel retailer, performance is sensitive to fashion trends and consumer spending — investors should expect variability.
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