
ULTA Salon, Cosmetics & Fragrance, Inc.
Ulta Salon, Cosmetics & Fragrance, Inc. (Ulta Beauty, ticker: ULTA) operates a large US beauty retail platform combining physical stores, salon services and e-commerce. The company sells cosmetics, skincare, fragrance and haircare from mass to prestige brands and leverages a loyalty programme and omnichannel fulfilment to drive repeat visits and basket size. With a market capitalisation of about $23.58 billion, Ulta has historically benefited from category breadth and scale in distribution and marketing. Key considerations for investors include its exposure to discretionary consumer spending, the competitive beauty landscape, and sensitivity to input costs and supply-chain disruption. Financially, look at same-store sales, digital penetration and loyalty metrics to gauge momentum. This summary is for general educational purposes and not personal investment advice; values can fall as well as rise, and past performance is no guarantee of future returns.
Why It's Moving

Ulta Beauty Raises Full-Year Forecast Following Strong Q3 Results Driven by Holiday Demand and Digital Growth
Ulta Beauty exceeded third-quarter expectations with robust sales and earnings, prompting a second consecutive annual forecast raise. The company’s strategic focus on enhanced in-store and digital experiences, alongside new product launches, fueled strength across all categories heading into the crucial holiday season.
- Q3 revenue surged 12.9% to $2.9 billion, outperforming the $2.7 billion analyst consensus, while EPS rose to $5.14 versus $4.52 expected, reflecting solid operational momentum.
- Management raised the full-year sales target to $12.3 billion and increased EPS guidance, underscoring confidence in sustained demand for makeup and skincare products.
- Expansion efforts include opening 28 new stores and integrating Space NK acquisition, broadening Ulta's footprint and product offerings, supported by improved gross margins and strong e-commerce growth.

Ulta Beauty Raises Full-Year Forecast Following Strong Q3 Results Driven by Holiday Demand and Digital Growth
Ulta Beauty exceeded third-quarter expectations with robust sales and earnings, prompting a second consecutive annual forecast raise. The company’s strategic focus on enhanced in-store and digital experiences, alongside new product launches, fueled strength across all categories heading into the crucial holiday season.
- Q3 revenue surged 12.9% to $2.9 billion, outperforming the $2.7 billion analyst consensus, while EPS rose to $5.14 versus $4.52 expected, reflecting solid operational momentum.
- Management raised the full-year sales target to $12.3 billion and increased EPS guidance, underscoring confidence in sustained demand for makeup and skincare products.
- Expansion efforts include opening 28 new stores and integrating Space NK acquisition, broadening Ulta's footprint and product offerings, supported by improved gross margins and strong e-commerce growth.
Stock Performance Snapshot
Analyst Rating
Analysts recommend buying ULTA stock, with a target price suggesting potential growth ahead.
Financial Health
ULTA is performing well with strong revenue and cash flow, indicating solid business health.
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Explore BasketWhy You’ll Want to Watch This Stock
Omnichannel Advantage
Ulta combines physical stores, salons and e-commerce which can boost customer reach and convenience, though execution and costs matter and results can vary.
Loyalty Programme Pull
A large loyalty base helps drive repeat purchases and data-led marketing, but continued engagement depends on product mix and customer experience.
Consumer Sensitivity
Sales are tied to discretionary spending and trends in beauty; economic weakness or shifting preferences may affect performance.
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