Harley-Davidson, Inc.

Harley-Davidson, Inc.

Harley-Davidson, Inc. (HOG) is a long-established American motorcycle manufacturer known for heavyweight touring and cruiser bikes, strong brand loyalty and an extensive dealer network. Investors should know revenue is driven by motorcycle sales, parts & accessories, merchandise and its financial services arm; aftermarket and recurring revenues can help smooth cycles. The business is sensitive to consumer discretionary spending, fuelled by economic cycles, demographic trends and regulatory shifts. Harley has sought to diversify with international expansion and electric models (including the LiveWire line), but execution and uptake remain variable. Margins can be affected by raw-material and freight costs, pricing and dealer inventory dynamics. With a market capitalisation around $3.32bn, the stock may interest those seeking brand-driven names and cyclical exposure, but expect volatility. This is general educational information, not personalised advice — always consider your risk tolerance, investment horizon and seek regulated advice before acting.

Stock Performance Snapshot

Buy

Analyst Rating

Analysts recommend buying Harley-Davidson's stock with a target price of $27.67, indicating potential growth.

Above Average

Financial Health

Harley-Davidson is showing solid revenue and cash flow, indicating strong financial performance.

Average

Dividend

Harley-Davidson's dividend yield of 3.17% offers a decent return for dividend-seeking investors. If you invested $1000 you would be paid $31.70 a year in dividends (based on the last 12 months).

Source: Analyst sentiment is provided by Refinitiv Ltd, a global leader in financial market data with over 40k business clients. Refinitiv Ltd is an independent third party to Nemo. This is not advice.

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Why You’ll Want to Watch This Stock

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Brand and Aftermarket

Harley’s loyal customer base and parts/accessories sales can provide recurring revenue, though motorcycle demand is cyclical and can fall in weaker economies.

🌍

International Reach

Expanding overseas markets offers growth potential, but success depends on local tastes, dealer execution and pricing against competitors.

Electrification Push

EV models and new mobility offerings target younger riders and regulation-driven changes, though adoption and profitability are uncertain.

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