
Rush Enterprises Inc
Rush Enterprises Inc (RUSHA) is a US-based dealer group focused on commercial vehicles with a market capitalisation of about $4.1 billion. The company sells new and used commercial trucks, buses and vocational vehicles and earns recurring revenue from parts, maintenance, body-shop services and finance/insurance offerings. Investors often watch Rush for its scale in a fragmented sector and for relatively stable aftermarket income that can offset some cyclicality in new-vehicle sales. Important considerations include sensitivity to economic cycles (freight, construction and municipal budgets), exposure to interest-rate changes that affect fleet financing, fluctuations in used-vehicle values, and supply-chain or labour constraints. Key metrics to monitor are same-dealership sales, parts & service margins, inventory turnover and free cash flow. This summary is educational and not personal financial advice — values can rise or fall, and past performance is not a guarantee of future returns. Consider your circumstances or a regulated adviser before acting.
Stock Performance Snapshot
Analyst Rating
Analysts strongly recommend buying Rush Enterprises' stock with a target price of $70, indicating high potential growth.
Financial Health
Rush Enterprises is performing well with strong revenue and cash flow, indicating solid business health.
Dividend
Rush Enterprises Inc's dividend yield of 1.33% is considered below average for those seeking dividend income. If you invested $1000 you would be paid $7.10 a year in dividends (based on the last 12 months).
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Baskets Featuring RUSHA
U.S. Truck Stocks (Heavy-Duty Tariff Winners)
A new 25% tariff on imported heavy-duty trucks aims to protect U.S. manufacturers, creating a potential advantage for domestic companies. This theme identifies U.S.-based truck makers and parts suppliers that are positioned to benefit from this protectionist trade policy.
Published: September 27, 2025
Explore BasketWhy You’ll Want to Watch This Stock
Revenue Mix Insights
Sales, parts and service revenues together shape cashflow; recurring service income can smooth cycles, though new-vehicle sales remain cyclical.
Fleet & Economic Cycle
Demand is linked to freight, construction and municipal spending; macro slowdowns and higher interest rates can reduce orders and financing demand.
Operational Levers
Margins hinge on parts/service profitability and used-vehicle values; inventory, supply-chain and staffing affect short-term performance and can vary.
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