Rush Enterprises Inc

Rush Enterprises Inc

Rush Enterprises Inc (RUSHA) is a US-based dealer group focused on commercial vehicles with a market capitalisation of about $4.1 billion. The company sells new and used commercial trucks, buses and vocational vehicles and earns recurring revenue from parts, maintenance, body-shop services and finance/insurance offerings. Investors often watch Rush for its scale in a fragmented sector and for relatively stable aftermarket income that can offset some cyclicality in new-vehicle sales. Important considerations include sensitivity to economic cycles (freight, construction and municipal budgets), exposure to interest-rate changes that affect fleet financing, fluctuations in used-vehicle values, and supply-chain or labour constraints. Key metrics to monitor are same-dealership sales, parts & service margins, inventory turnover and free cash flow. This summary is educational and not personal financial advice — values can rise or fall, and past performance is not a guarantee of future returns. Consider your circumstances or a regulated adviser before acting.

Stock Performance Snapshot

Strong Buy

Analyst Rating

Analysts strongly recommend buying Rush Enterprises' stock with a target price of $70, indicating high potential growth.

Above Average

Financial Health

Rush Enterprises is performing well with strong revenue and cash flow, indicating solid business health.

Below Average

Dividend

Rush Enterprises Inc's dividend yield of 1.33% is considered below average for those seeking dividend income. If you invested $1000 you would be paid $7.10 a year in dividends (based on the last 12 months).

Source: Analyst sentiment is provided by Refinitiv Ltd, a global leader in financial market data with over 40k business clients. Refinitiv Ltd is an independent third party to Nemo. This is not advice.

Baskets Featuring RUSHA

U.S. Truck Stocks (Heavy-Duty Tariff Winners)

U.S. Truck Stocks (Heavy-Duty Tariff Winners)

A new 25% tariff on imported heavy-duty trucks aims to protect U.S. manufacturers, creating a potential advantage for domestic companies. This theme identifies U.S.-based truck makers and parts suppliers that are positioned to benefit from this protectionist trade policy.

Published: September 27, 2025

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Why You’ll Want to Watch This Stock

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Revenue Mix Insights

Sales, parts and service revenues together shape cashflow; recurring service income can smooth cycles, though new-vehicle sales remain cyclical.

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Fleet & Economic Cycle

Demand is linked to freight, construction and municipal spending; macro slowdowns and higher interest rates can reduce orders and financing demand.

Operational Levers

Margins hinge on parts/service profitability and used-vehicle values; inventory, supply-chain and staffing affect short-term performance and can vary.

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