Magnite Inc.
Magnite, Inc. is an independent sell-side advertising company. The Company provides technology solutions to automate the purchase and sale of digital advertising inventory. Its platform features applications and services for sellers of digital advertising inventory, or publishers, that own and operate connected television (CTV) channels, applications, websites and other digital media properties, to manage and monetize their inventory; applications and services for buyers, including advertisers, agencies, agency trading desks, and demand side platforms, to buy digital advertising inventory; and a transparent, independent marketplace that brings buyers and sellers together and facilitates intelligent decision making and automated transaction execution at scale. Its streaming sell-side advertising platform (SSP) and ad server offers CTV sellers a holistic solution to manage and monetize their entire portfolio of CTV ad inventory, across both programmatic and direct-sold video inventory.
Stock Performance Snapshot
Analyst Rating
Analysts suggest buying Magnite's stock with a target price of $18.83, indicating potential growth.
Financial Health
Magnite is showing strong revenue and cash flow, indicating healthy business performance and profitability.
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Explore BasketWhy You’ll Want to Watch This Stock
CTV Growth Exposure
Magnite benefits from rising streaming and connected-TV ad demand, which can support higher-value video inventory though ad spend is cyclical.
Programmatic Platform Edge
Its supply-side platform and header-bidding tech can improve publisher yield, but competition and technology shifts may affect market share.
Regulation & Privacy
Privacy rules and data changes can reshape ad targeting and measurement, creating both challenges and opportunities for innovation.
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