
Nike (NKE) Stock
Leading global designer of athletic footwear and apparel. Here's the price, business snapshot, and what's worth knowing about Nike in September 2026.
Nike, Inc. is a leading global designer, marketer and distributor of athletic footwear, apparel and equipment. Investors should know Nike combines a powerful consumer brand, broad product portfolio and a growing direct-to-consumer (DTC) channel — including retail and digital sales — alongside traditional wholesale partners. Its market cap sits around $101 billion, reflecting scale but also high expectations. Strengths include strong brand recognition, product innovation and expanding digital capabilities; risks include sensitivity to consumer spending, intense competition, supply-chain pressures, foreign-exchange exposure and inventory management. Nike has historically returned capital via dividends and buybacks, but past actions do not guarantee future returns. This summary is educational only and not personal financial advice; performance can fluctuate and investors should consider their risk tolerance, investment horizon and seek professional guidance before acting.
Why It’s Moving

Nike slides as index removal and fresh lows keep turnaround fears in focus
- Nike was removed from the S&P 100 after nearly 18 years, a sign that the market is no longer treating the company as a top-tier blue chip and is focusing instead on its prolonged slowdown.
- Shares hit a fresh 52-week low this week, underscoring how weak demand, discounting pressure, and turnaround skepticism are still weighing on sentiment.
- Recent analyst commentary stayed cautious, with firms pointing to softer China demand, competitive pressure, and profit headwinds from Nike’s turnaround spending.

Nike slides as index removal and fresh lows keep turnaround fears in focus
- Nike was removed from the S&P 100 after nearly 18 years, a sign that the market is no longer treating the company as a top-tier blue chip and is focusing instead on its prolonged slowdown.
- Shares hit a fresh 52-week low this week, underscoring how weak demand, discounting pressure, and turnaround skepticism are still weighing on sentiment.
- Recent analyst commentary stayed cautious, with firms pointing to softer China demand, competitive pressure, and profit headwinds from Nike’s turnaround spending.
Sixth Month Growth Performance
When is the next earnings date for Nike (NKE)?
The next earnings date for NKE is October 1, 2026. It is expected to cover fiscal Q1 2027, which corresponds to the quarter ending in August 2026. Nike has also indicated the release will come after market close.
Stock Performance Snapshot
Analyst Rating
Analysts suggest holding Nike's stock with a target price of $69.31, indicating potential growth.
Financial Health
Nike is performing well with strong revenue, cash flow, and profit margins, indicating good financial health.
Dividend
Nike's average dividend yield of 4.42% makes it a decent choice for dividend-seeking investors. If you invested $1000 you would be paid $43.00 a year in dividends (based on the last 12 months).
Why You’ll Want to Watch This Stock
Direct-to-Consumer push
Nike's growth in retail and digital sales can lift margins and brand control, though results can vary with consumer demand.
Global reach and brand
A widely recognised brand and international footprint support scale, but exposure to multiple markets brings currency and regional risks.
Product innovation edge
Continuous innovation in footwear and apparel helps differentiation, yet competition and execution challenges can affect outcomes.
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