Pinterest, Inc.

Pinterest, Inc. (PINS) operates a visual discovery engine where users explore and save ideas — from recipes to home decor — through images and short videos. The company monetises primarily through advertising, using visual search and personalised recommendations to connect brands with intent-driven users. Pinterest has been expanding commerce features and international reach to increase engagement and ad inventory, while investing in machine learning to improve relevance and shoppability. For investors, key attractions include differentiated user intent, potential e-commerce monetisation, and a sizeable ad-market opportunity; notable risks include strong competition from larger social platforms, ad spend cyclicality, and regulatory or privacy shifts that can affect targeting and measurement. With a market capitalisation around $22.95bn, Pinterest sits between growth and maturity — revenue growth and margin expansion are plausible but not guaranteed. This summary is educational only and not personalised investment advice; values can fall as well as rise.