MediaAlpha Inc
MediaAlpha, Inc. is an online customer acquisition channel in property and casualty (P&C) insurance, health insurance and life insurance. Its technology platform brings insurance carriers and high-intent consumers together through a real-time, programmatic, transparent, and results-driven ecosystem. Its platform is a set of predictive analytics algorithms that incorporate various variables to generate conversion probabilities for each consumer. The Company’s platform allows buyers to fully integrate first-party consumer data to enhance targeting parameters, bidding granularity and conversion tracking. Its search and conversion datasets enable automated, algorithmic customer acquisition optimizations. It offers a self-service model, which enables its partners to directly manage the buying and selling process independently. Through its platform, its insurance carrier partners can target and price across over 35 separate consumer attributes to manage customized acquisition strategies.
Stock Performance Snapshot
Analyst Rating
Analysts recommend buying MediaAlpha's stock with a target price of $24.17, indicating significant potential growth.
Financial Health
MediaAlpha is generating substantial revenue, but low profit margins may affect overall profitability.
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Explore BasketWhy You’ll Want to Watch This Stock
Programmatic Marketplace
Matches buyers and sellers of consumer leads at scale; attractive for growth but performance is tied to market volumes and conversion rates.
Data & Pricing Edge
Uses real‑time bidding and data to price leads, which can support margins, though competition and execution matter.
Insurance Focus
Strong exposure to insurance and health verticals where regulation and seasonality influence results; investors should expect volatility.
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