Direct Digital Holdings Inc

Direct Digital Holdings Inc

Direct Digital Holdings, Inc. is a holding company that provides an end-to-end, programmatic advertising platform. The Company is primarily focused on providing advertising technology, data-driven campaign optimization and other solution to help brands, agencies and middle market businesses deliver marketing results that drive return on investment across both the sell- and buy-side of the digital advertising ecosystem. Through its subsidiary, Colossus Media, LLC, operates its sell-side programmatic platform operating under the trademarked banner of Colossus SSP, offers advertisers of all sizes with market reach. Its subsidiaries, Huddled Masses, LLC and Orange142, LLC, are buy-side advertising and marketing service providers. Its buy-side advertising business offers technology-enabled advertising solutions and consulting services to clients through multiple demand side platforms, across multiple industry verticals such as travel and tourism, energy, higher education, and other sectors.

Stock Performance Snapshot

Buy

Analyst Rating

Analysts recommend buying Direct Digital Holdings' stock with a target price of $12.75, indicating significant growth potential.

Average

Financial Health

Direct Digital Holdings is generating steady revenue and cash flow, with moderate profitability indicated by its gross margin.

Source: Analyst sentiment is provided by Refinitiv Ltd, a global leader in financial market data with over 40k business clients. Refinitiv Ltd is an independent third party to Nemo. This is not advice.

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Why You’ll Want to Watch This Stock

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Microcap, Higher Volatility

Small market capitalisation can lead to big price swings and rapid moves; this tends to suit only risk‑tolerant investors.

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Trading volumes and spreads may be thin, increasing transaction costs and making large trades difficult.

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6% Interest on Cash

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