Wix.com Ltd
Wix.com Ltd (WIX) is a cloud-based SaaS platform that enables individuals and small-to-medium businesses to build and manage websites, online stores and web applications using drag-and-drop tools and extensible developer features. The company generates revenue primarily from subscription plans, premium services and marketplace add-ons; advertising and business tools are supplementary streams. With a market capitalisation around $7.35 billion, Wix benefits from ongoing small business digitalisation and growth in ecommerce, but faces strong competition from the likes of Shopify, Squarespace and open-source platforms. Key investor considerations include revenue growth, customer acquisition costs and churn, operating leverage as subscription revenue scales, and the pace of product innovation. Risks include intensifying competition, macroeconomic pressure on SMB spending, and execution risk when expanding higher-margin enterprise offerings. This summary is educational and not personalised financial advice; returns are uncertain and investors should consider their own objectives and risk tolerance.
Stock Performance Snapshot
Analyst Rating
Analysts recommend buying Wix's stock with a target price of $170, indicating strong growth potential.
Financial Health
Wix.com is earning good revenue and generating cash flow, indicating strong financial stability and growth potential.
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Published: June 18, 2025
Explore BasketWhy You’ll Want to Watch This Stock
SMB digital adoption
Small businesses moving online support sustainable addressable-market growth, though performance can vary with broader economic cycles.
Global platform reach
A diversified international user base reduces single-market exposure, but regional competition and localisation costs can affect margins.
Product innovation pace
Continuous feature rollouts and developer tools can boost monetisation, yet execution risk and competitor responses may influence outcomes.
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