Zebra Technologies Corp.
Zebra Technologies (ZBRA) designs hardware and software that help organisations track, manage and automate physical assets and workflows. Its product range includes barcode printers and scanners, mobile computers, RFID and real-time-location systems, plus cloud and edge software for inventory, supply chain and workforce management. Zebra serves retail, healthcare, manufacturing, transportation and logistics customers globally and has been shifting toward higher-margin recurring software and services alongside traditional hardware sales. With a market capitalisation of about US$15.6bn, the company’s prospects depend on product innovation, customer adoption and execution across sales and services. Investors should weigh opportunities from the recurring-revenue transition against risks such as supply-chain pressures, competition and cyclical end markets. This is educational information, not personalised investment advice — suitability depends on your circumstances and investments can fall as well as rise.
Stock Performance Snapshot
Analyst Rating
Analysts suggest buying Zebra Technologies stock, which has a target price indicating significant growth potential.
Financial Health
Zebra Technologies shows strong profits, cash flow, and revenue, reflecting solid business performance.
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Explore BasketWhy You’ll Want to Watch This Stock
Recurring revenue shift
Zebra is increasing software and services revenue, which can smooth cashflow and margins over time, though hardware cycles still influence results.
Innovation in tracking
Adoption of RFID, mobile computing and cloud location services may drive growth, but competition and execution will shape outcomes.
Global supply exposure
Zebra’s global footprint means exposure to supply‑chain dynamics and macroeconomic cycles; performance can vary with demand and trade conditions.
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