WD-40 Co
WD-40 Company (WDFC) is best known for its flagship WD-40 Multi-Use Product and sells maintenance, cleaning and protection products to both consumer and industrial customers worldwide. With a relatively compact market capitalisation of about $2.69 billion, the business relies on strong brand recognition, repeat consumer demand and broad distribution channels — characteristics that can support steady revenue and cash generation. The company typically benefits from modest pricing power and efficient manufacturing, though it faces input-cost, foreign-exchange and competitive pressures. Investors often watch WD-40 for its brand durability, international expansion and ability to return capital to shareholders, but performance can vary with economic cycles and commodity swings. This summary is educational only and not personalised investment advice; values can rise and fall and past performance is not a guide to the future.
Stock Performance Snapshot
Analyst Rating
Analysts recommend buying WD-40's stock with a target price of $291.5, indicating strong growth potential.
Financial Health
WD-40 Co is performing well with strong revenues and cash flow, indicating good financial stability.
Dividend
WD-40's dividend yield of 1.6% is decent, offering a small return for investors seeking regular income. If you invested $1000 you would be paid $16 a year in dividends (based on the last 12 months).
View more stocks by downloading the app for FREE
It only takes 60 seconds.
Baskets Featuring WDFC
Niche Dominators
These carefully selected companies rule their specialized markets by design. They've built powerful competitive advantages in focused segments that larger companies often overlook, creating a path to consistent profits and sustainable growth.
Published: June 17, 2025
Explore BasketWhy You’ll Want to Watch This Stock
Steady cash generation
Strong brand recognition and repeat purchases can support reliable cash flow, though results vary with commodity costs and demand cycles.
Global distribution reach
Sales to both retail consumers and industrial customers across many countries diversify revenue, but foreign-exchange and local competition remain relevant.
Brand durability
The WD-40 name drives customer loyalty and shelf presence, a potential competitive advantage, balanced by risks from new entrants and changing customer habits.
Compare WD-40 with other stocks
Cal-Maine vs WD-40
Cal-Maine vs WD-40
BellRing vs WD-40
BellRing vs WD-40: stock comparison
Coty vs WD-40
Coty vs WD-40
Why invest with Nemo?
Zero Commission
Trade stocks, ETFs, and more with zero commission. Keep more of your returns.
Trusted & Regulated
Part of Exinity Group 2015, serving over a million customers globally.
6% Interest on Cash
Earn 6% AER on uninvested cash with daily interest payments.
Discover More Opportunities
Colgate-Palmolive Co.
Colgate-Palmolive Company is a growth company. It is focused on Oral Care, Personal Care, Home Care and Pet Nutrition, it sells its products under brands, such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom's of Maine, EltaMD, Filorga, Irish Spring, Lady Speed Stick, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Murphy, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. Its Oral, Personal and Home Care product segment is managed geographically in five segments, such as North America, Latin America, Europe, Asia Pacific and Africa/Eurasia, all of which sell primarily to a variety of traditional and e-commerce retailers, wholesalers, distributors, dentists and skin health professionals. Its Pet Nutrition products include specialty pet nutrition products manufactured and marketed by Hill's Pet Nutrition. The customers for Pet Nutrition products are authorized pet supply retailers, veterinarians and e-commerce retailers.
Estée Lauder Companies Inc.
Estee Lauder manufactures and markets personal care, fragrance, and cosmetics products worldwide
Church & Dwight Co. Inc.
Manufacturer of household and personal care products
