ServiceNow, Inc.
ServiceNow (ticker: NOW) is a US-based enterprise software company that provides a cloud platform for digital workflows across IT, HR, customer service and security. The business is largely subscription-driven, which supports recurring revenue and generally high gross margins; its reported market capitalisation is about $195.8 billion. Investors watch ServiceNow for steady revenue growth, platform expansion into workflow automation and potential operating leverage as sales and R&D scale. That said, the shares often trade at a premium to legacy software peers, reflecting expectations of sustained growth. Risks include competition from large cloud vendors, sensitivity to corporate IT budgets and execution around new product roll-outs. This summary is for general, educational purposes only and is not personal financial advice; suitability depends on an individual’s objectives, time horizon and risk tolerance. Values can rise and fall and past performance does not guarantee future returns.
Why It's Moving
ServiceNow Shareholders Greenlight 5-for-1 Stock Split, Boosting Accessibility for Investors.
ServiceNow's shareholders have approved a 5-for-1 stock split, set to take effect with trading on a split-adjusted basis beginning December 18, 2025. This move signals management confidence in the company's growth trajectory amid robust demand for its AI-powered enterprise cloud workflows.
- Shareholders of record on December 16 will receive four additional shares per held share, distributed after market close, making shares more affordable to a wider investor base.
- The split underscores ServiceNow's strong market position, with a $177B market cap and recent integrations like those with Microsoft and Figma enhancing its workflow platform.
- Stock has held steady around $815-$830 recently, reflecting investor optimism in the firm's AI-driven business transformation capabilities.
ServiceNow Shareholders Greenlight 5-for-1 Stock Split, Boosting Accessibility for Investors.
ServiceNow's shareholders have approved a 5-for-1 stock split, set to take effect with trading on a split-adjusted basis beginning December 18, 2025. This move signals management confidence in the company's growth trajectory amid robust demand for its AI-powered enterprise cloud workflows.
- Shareholders of record on December 16 will receive four additional shares per held share, distributed after market close, making shares more affordable to a wider investor base.
- The split underscores ServiceNow's strong market position, with a $177B market cap and recent integrations like those with Microsoft and Figma enhancing its workflow platform.
- Stock has held steady around $815-$830 recently, reflecting investor optimism in the firm's AI-driven business transformation capabilities.
Stock Performance Snapshot
Analyst Rating
Analysts recommend buying ServiceNow's stock with a target price of $1,158.46, indicating strong growth potential.
Financial Health
ServiceNow is achieving strong profits and cash flow, showcasing solid revenue growth and profitability.
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Explore BasketWhy You’ll Want to Watch This Stock
Subscription-driven growth
Predictable recurring revenue can support steady growth and margin improvement, though performance may vary if enterprise IT budgets shift.
Platform expansion potential
Expansion into new workflow areas could increase customer spend, but execution and integration remain important considerations.
Competitive landscape
Large cloud vendors and specialised rivals create competition; investors should weigh market share trends and pricing pressure risks.
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