FitLife Brands Inc

FitLife Brands Inc (FTLF) is a small‑cap company operating in the consumer wellness and fitness space. It typically markets nutritional supplements, functional foods and related lifestyle products through direct‑to‑consumer channels and retail partners. With a market capitalisation of about $169.23M, it sits in the smaller end of the market where growth potential can be paired with higher volatility. Key drivers for the business include product innovation, consumer trends toward health and convenience, distribution expansion and cost control. Risks include intense competition, changing consumer preferences, supply‑chain disruption, regulatory scrutiny around health claims and sensitivity to macroeconomic conditions that affect discretionary spending. Investors should treat information here as educational, consider how a small‑cap, consumer‑facing company fits their risk tolerance and conduct further due diligence or speak to a financial adviser before investing.