ROCKY BRANDS INC

ROCKY BRANDS INC

Rocky Brands, Inc. is a designer, manufacturer and marketer of footwear and apparel marketed under a portfolio of brand names, including Rocky, Georgia Boot, Durango, Lehigh, The Original Muck Boot Company, XTRATUF and Ranger. Its segments include Wholesale, Retail and Contract Manufacturing. Its Wholesale segment includes sales of footwear and accessories to several classifications of retailers, including sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores and specialty safety shoe stores. Its Retail segment includes direct sales of its products to consumers through its e-commerce Websites, third-party marketplaces, its Rocky Outdoor Gear Store and Lehigh businesses. Its Contract Manufacturing segment includes sales to the United States Military, private label sales and any sales to customers in which it is contracted to manufacture or source a specific footwear product for a customer.

Stock Performance Snapshot

Buy

Analyst Rating

Analysts recommend buying Rocky Brands' stock, with a target price of $32 indicating growth potential.

Above Average

Financial Health

Rocky Brands is performing well with solid revenue and cash flow, showcasing its strong market presence.

Average

Dividend

ROCKY BRANDS INC's dividend yield of 2.12% is decent for investors seeking dividend income. If you invested $1000 you would be paid $21.20 a year in dividends (based on the last 12 months).

Source: Analyst sentiment is provided by Refinitiv Ltd, a global leader in financial market data with over 40k business clients. Refinitiv Ltd is an independent third party to Nemo. This is not advice.

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Why You’ll Want to Watch This Stock

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Niche Market Focus

Rocky targets work, outdoor and military niches where specialised products can command loyalty, though demand can be cyclical and competitive.

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Distribution Expansion

Growth may come from more direct-to-consumer sales and contract wins, but execution and inventory control will influence outcomes.

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Cost And Supply Risks

Raw-material and supply-chain pressures can affect margins; investors should weigh these operational risks alongside growth opportunities.

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