Groupon, Inc.
Groupon, Inc. (GRPN) runs an online marketplace connecting consumers with local businesses and national brands through discount offers, vouchers and an e-commerce storefront. Once best known for daily deal promotions, the company now mixes local merchant services, e-commerce merchandise and advertising to generate revenue. With a market capitalisation around $865m, Groupon is a small-cap name that can show higher share-price volatility and liquidity constraints versus larger peers. Investors should note the business is cyclical — consumer discretionary spending and marketing intensity influence volumes and margins — and competition from big e-commerce platforms and local review apps is significant. Management has focused on cost control and simplifying the platform, yet profitability and consistent top-line growth have been uneven. Key considerations include merchant adoption, customer retention, and the company’s ability to monetise traffic. This is general educational information, not personalised investment advice; values can fall as well as rise and past performance is not a guide to the future.
Stock Performance Snapshot
Analyst Rating
Analysts recommend buying Groupon's stock with a target price of $31.25, indicating significant growth potential.
Financial Health
Groupon is generating strong revenue and cash flow, supported by a high gross margin.
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Explore BasketWhy You’ll Want to Watch This Stock
Marketplace dynamics
Groupon links consumers and merchants; growth depends on user engagement and merchant adoption, though demand can fluctuate with the economy.
Profitability focus
Management is prioritising cost control and simplification to improve margins, but results have varied and future performance is not guaranteed.
Competitive landscape
Competes with major e-commerce and local platforms; market share, pricing power and regulatory shifts will shape long-term prospects.
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