The Clorox Company
The Clorox Company (CLX) is a US-based maker of household and consumer products, known for brands such as Clorox, Pine-Sol, Brita and Hidden Valley. With a market capitalisation of about $14.6 billion, Clorox operates in the consumer staples sector where demand for everyday cleaning, health and food items can be relatively resilient. Investors should note its mix of steady cash generation, branded pricing power and a history of paying dividends, balanced against exposure to commodity costs, retail concentration and shifting consumer preferences. Margins can be sensitive to raw material and transportation costs, while growth often depends on innovation, marketing and occasional pricing actions. This summary is for general educational purposes only and is not personal financial advice. Investments can fall as well as rise; whether Clorox fits your portfolio depends on your objectives and risk tolerance. Consider seeking independent financial advice before investing.
Stock Performance Snapshot
Analyst Rating
Analysts recommend holding Clorox's stock with a target price of $154.89, indicating potential growth.
Financial Health
The Clorox Company shows strong revenue and cash flow, indicating solid financial performance.
Dividend
Clorox's dividend yield of 3.31% offers a decent return for income-focused investors. If you invested $1000, you would be paid $33.10 a year in dividends (based on the last 12 months).
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Explore BasketWhy You’ll Want to Watch This Stock
Stable cash generator
Everyday essentials can produce relatively steady sales, which may support cash flow — though performance can vary with consumer trends and competition.
Broad brand portfolio
A mix of recognisable brands across cleaning, health and food helps reach diverse channels, but brand competition and retailer concentration are ongoing considerations.
Cost and margins
Pricing power and cost controls influence margins; commodity and logistics pressures can squeeze profits despite occasional price increases.
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