Birks Group Inc
Birks Group Inc. is a designer of fine jewelry and an operator of luxury jewelry, timepieces and gifts retail stores in Canada. The Company operates through two segments: Retail and Other. Its Retail segment operates over 17 stores across Canada under the Maison Birks brand, one retail location in Montreal under the Birks brand, one retail location in Montreal under the TimeVallee brand, one retail location in Calgary under the Brinkhaus brand, one retail location in Vancouver under the Graff brand, one retail location in Vancouver under the Patek Philippe brand, and three retail locations in Laval, Ottawa and Toronto under the Breitling brand. Its Other segment consists primarily of the e-commerce business, wholesale business and gold exchange business. Its collections are available at Mappin & Webb and Goldsmiths in the United Kingdom, in addition to several jewelry retailers across North America.
Stock Performance Snapshot
Financial Health
Birks Group is generating modest revenue and profits, but cash flow is very low.
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Baskets Featuring BGI
Shifting Sparkle: The Rise of Alternative Luxury
This carefully selected group of stocks captures the exciting shift from traditional diamonds to lab-grown alternatives and new luxury experiences. Our professional analysts have identified companies poised to benefit as consumer preferences evolve toward more accessible, ethical, and diverse luxury options.
Published: July 21, 2025
Explore BasketWhy You’ll Want to Watch This Stock
Brand and Footprint
A heritage name can support pricing and customer loyalty, but store economics and online growth are key; performance can vary with consumer spending.
Market Sensitivity
Luxury and discretionary sales are cyclical and sensitive to economic conditions; investors should watch sales trends and geographic exposure.
Small‑cap Dynamics
Micro‑cap status means higher volatility and limited liquidity; news, corporate actions or restructurings can lead to big price moves.
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Part of Exinity Group 2015, serving over a million customers globally.
6% Interest on Cash
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