
Prudential Financial, Inc.
Prudential Financial, Inc. (PRU) is a diversified financial services group best known for life insurance, retirement solutions and asset management through its PGIM division. The company serves individual and institutional clients across the United States and selected international markets, balancing recurring premium income with investment and fee-based revenue. Key investor considerations include Prudential’s exposure to interest rates, credit markets and longevity/mortality trends, plus capital and regulatory requirements that influence solvency and dividend policy. The ageing population in many markets supports long-term demand for retirement and protection products, while PGIM offers diversification through asset management fees. That said, earnings can be volatile — sensitive to market movements, credit losses and shifts in actuarial assumptions. Market capitalisation is approximately $35.85 billion. This summary is educational only and not personal financial advice; investors should consider their objectives, risk tolerance and seek independent advice before acting.
Why It's Moving

Prudential Financial surges on $1B share buyback announcement, signaling management confidence.
Prudential Financial (PRU) shares jumped over 2.6% amid broader financial sector dynamics, driven by a fresh $1 billion share repurchase program. This move underscores the company's commitment to enhancing shareholder value as it trades well below its recent peak.[5][3]
- Announced a $1B share buyback program, a strong signal of faith in future prospects and potential to boost earnings per share.[5]
- Stock climbed 2.63% to $117.78, rebounding from 16.2% below its 52-week high of $128.72 hit in early December.[3][1]
- Buyback aligns with positive momentum in insurance stocks, where PRU shows resilience despite sector pressures.[1]

Prudential Financial surges on $1B share buyback announcement, signaling management confidence.
Prudential Financial (PRU) shares jumped over 2.6% amid broader financial sector dynamics, driven by a fresh $1 billion share repurchase program. This move underscores the company's commitment to enhancing shareholder value as it trades well below its recent peak.[5][3]
- Announced a $1B share buyback program, a strong signal of faith in future prospects and potential to boost earnings per share.[5]
- Stock climbed 2.63% to $117.78, rebounding from 16.2% below its 52-week high of $128.72 hit in early December.[3][1]
- Buyback aligns with positive momentum in insurance stocks, where PRU shows resilience despite sector pressures.[1]
Stock Performance Snapshot
Analyst Rating
Analysts recommend holding Prudential's stock with a target price of $116.43, indicating limited upside.
Financial Health
Prudential Financial is performing well with strong revenue and cash flow, indicating solid financial health.
Dividend
Prudential Financial's dividend yield of 4.57% is appealing for those seeking regular income from their investments. If you invested $1000 you would be paid $53.50 a year in dividends (based on the last 12 months).
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Baskets Featuring PRU
Navigating Retirement State By State
A carefully curated collection of companies helping Americans prepare for retirement in different regions. With retirement costs varying dramatically by state and Social Security uncertainties growing, these financial providers offer solutions for creating personalized, location-specific retirement plans.
Published: July 1, 2025
Explore BasketWhy You’ll Want to Watch This Stock
Ageing Population Demand
Growing need for retirement and protection solutions supports long-term demand, though product margins and uptake can vary by market and regulation.
Diversified Asset Management
PGIM provides fee income and diversification across fixed income, equities and alternatives, but asset-based fees can fluctuate with AUM and markets.
Rate Sensitivity & Risks
Earnings and reserve levels are sensitive to interest-rate moves and credit events, so investors should weigh potential volatility and capital requirements.
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