
USANA Health Sciences Inc.
USANA Health Sciences (USNA) is a US-based maker of nutritional supplements, personal care products and weight-management items, sold primarily through a direct-selling (independent distributor) model. Investors should note its reliance on distributor recruitment and repeat consumer sales, with meaningful geographic exposure to Asia Pacific markets which have been key revenue drivers. With a market capitalisation of about $384.26m, USNA sits in the small-cap range and can show higher volatility than larger peers. Key attractions include brand recognition in targeted markets, recurring consumable sales and potential leverage from international expansion. Key risks are regulatory scrutiny of direct-selling practices, competition from other supplement brands and sensitivity to consumer spending, foreign exchange and input-cost pressures. Earnings can be lumpy and growth often depends on distributor trends rather than purely retail metrics. This is general educational information, not personal financial advice — suitability depends on an investor’s goals, time horizon and risk tolerance.
Stock Performance Snapshot
Analyst Rating
Analysts suggest buying USANA stock, expecting it to rise significantly towards a target price of $65.
Financial Health
USANA Health Sciences is performing well with strong profits and cash flow, indicating healthy operations.
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Explore BasketWhy You’ll Want to Watch This Stock
Direct-selling model
The independent-distributor approach can create recurring sales and fast local growth, though performance hinges on recruitment and retention trends which can be uneven.
Asian market exposure
Significant revenue comes from Asia Pacific markets, offering growth potential but also exposure to currency shifts and regional regulatory changes.
Margins and costs
Margins depend on product mix, promotion and input costs; supply or pricing pressure can squeeze profitability, so watch cost control and pricing strategy.
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