What is the "active lifestyle" trend and why invest in it?

The active lifestyle trend refers to the growing consumer focus on health, fitness, and overall wellness. People are increasingly prioritizing exercise, nutrition, and athletic activities as essential parts of their daily lives rather than occasional hobbies. Investing in this area means putting money into companies that serve these needs — from athletic clothing and workout equipment to fitness centers and nutritional products. It's considered a promising investment area because wellness spending has shown resilience even during economic downturns, suggests long-term growth potential, and appeals to multiple generations of consumers.

How do wearable technology and digital fitness affect these companies?

Wearable technology and digital fitness platforms are transforming the wellness industry by creating more personalized, data-driven experiences. Companies in this portfolio benefit as smart devices (like fitness watches) and connected equipment (like Peloton bikes) create new revenue streams through hardware sales and ongoing subscription services. This technology also deepens customer engagement by tracking progress, providing feedback, and creating communities. For investors, this means these companies aren't just selling products once — they're building long-term relationships with customers who receive ongoing value, potentially leading to more stable, recurring revenue.

What does "dividend yield" mean for these stocks?

Dividend yield is the annual dividend payment divided by the stock's current price, expressed as a percentage. It shows how much income you might receive relative to your investment. For example, a stock with a 3% dividend yield would pay you $30 annually for every $1,000 invested. Some companies in this active lifestyle portfolio pay dividends (regular cash payments to shareholders), while others, especially growth-focused newer companies, might reinvest all profits back into the business instead. When considering these stocks, dividend yield helps you understand which might provide income in addition to potential growth.

What is a "boutique fitness" business model?

Boutique fitness refers to smaller, specialized fitness studios that focus on specific workout types (like cycling, yoga, or high-intensity training) rather than offering the comprehensive facilities of traditional gyms. Companies like XPOF in this portfolio operate as franchisors of these specialized studios. The business model typically involves premium pricing for more personalized experiences, smaller class sizes, and specialized instruction. These businesses often generate revenue through membership fees, class packages, and franchise fees from studio owners. They've gained popularity for creating strong communities around specific workout styles and offering more intimate, tailored experiences than large gym chains.

14 handpicked stocks

Active Lifestyle Portfolio

Tap into the powerful consumer shift toward personal health and fitness with this carefully selected group of companies. Our team of analysts has chosen brands that are leading the wellness economy as it becomes an essential part of modern life.

Han Tan | Market Analyst

Published on June 18

Top Picks from This Group

Here are a few of the assets in this group. Create an account to unlock the full list.

Lululemon Athletica Inc.

LULU

Current price

$178.20

As a dominant force in premium athletic apparel, it directly serves the fashion and function needs of the active lifestyle consumer.

Nike, Inc.

NKE

Current price

$74.57

This global giant is a foundational brand in athletic footwear, apparel, and equipment for a vast range of sports and fitness activities.

On Holding AG

ONON

Current price

$42.36

Its rapidly growing brand of performance running shoes and apparel has captured a loyal following among dedicated athletes and casual users alike.

Under Armour, Inc.

UAA

Current price

$5.09

Academy Sports and Outdoors, Inc.

ASO

Current price

$52.97

Planet Fitness, Inc.

PLNT

Current price

$102.70

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12 Month Growth Potential

Use the growth calculator to see how much investing in these assets could return over one year, based on aggregated analyst sentiment provided by Refinitive Ltd.

If you invested across these assets:

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In 12 months it might be worth:

$1,000.00

+41.45%

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About This Group of Stocks

Our Expert Thinking

This collection targets the global megatrend of increased spending on health and wellness. We've focused on companies that profit from consumers prioritizing fitness, nutrition, and active living as essential rather than optional expenses in their daily routines.

What You Need to Know

These companies span the entire active lifestyle ecosystem—from athletic apparel and footwear to fitness centers, home workout equipment, and nutritional products. Many are integrating technology to create more personalized experiences, opening new revenue opportunities.

Why These Stocks

We've selected established brands with strong recognition alongside innovative newcomers disrupting the wellness space. Each company was chosen for its direct alignment with key aspects of active living and potential to benefit from the continued growth of health-conscious consumer behavior.

Group Performance Snapshot

41.45%

Average 12 Month Profit

On average, analysts expect assets in this group to grow 41.45% over the next year.

11 of 14

Stocks Rated Buy by Analysts

11 of 14 assets in this group are rated Buy by professional analysts.

Source: Analyst sentiment is provided by Refinitiv Ltd, a global leader in financial market data with over 40k business clients. Refinitiv Ltd is an independent third party to Nemo. This is not advice.

Why You'll Want to Watch These Stocks

💪

Resilient Consumer Spending

Health and fitness spending has proven remarkably durable even during economic downturns, as consumers increasingly view wellness as an essential, not a luxury.

📱

Tech-Powered Growth

The integration of wearable technology and personalized fitness apps is creating entirely new revenue streams and deeper customer relationships across this sector.

🌱

Just Getting Started

The wellness economy is still in its early growth stages, with younger generations spending significantly more on fitness and nutrition than previous ones did.

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