

Costco vs Nike
This page compares Costco and Nike, offering a neutral view of their business models, financial performance, and market context. It explains how each company creates value, who its customers are, and how the competitive landscape shapes decisions. The aim is to inform with clear, accessible insights, not to prescribe actions. Educational content, not financial advice.
This page compares Costco and Nike, offering a neutral view of their business models, financial performance, and market context. It explains how each company creates value, who its customers are, and ...
Why It's Moving

Costco Shares Surge to 19-Week High on Robust Q1 Earnings and Analyst Upgrades
- Q1 comparable sales hit 6.4% (7.1% excluding gas), driven by broad-based strength in non-foods, foods, and fresh categories, plus 20.5% digitally enabled growth.
- Mizuho upgraded to Outperform with $1,000 target, spotlighting accelerating trade-up to premium memberships at 2-3x total adds and adding COST to Top Picks.
- Deutsche Bank initiated Buy at $1,044, citing tailwinds like 2026 stimulus despite food disinflation and value-focused spending.

Nike's Q1 Earnings Beat Fuels 6% Stock Surge Amid Turnaround Momentum.
- Q1 earnings topped forecasts, boosting optimism despite ongoing challenges like weak Greater China sales and rising tariffs.
- New focus on performance categories in Running, Basketball, and Football shows stronger sell-through in North America, rebuilding product credibility.
- Partnerships with SKIMS and Amazon, plus leadership shifts targeting younger consumers, aim to reignite growth after tough prior-year conditions.

Costco Shares Surge to 19-Week High on Robust Q1 Earnings and Analyst Upgrades
- Q1 comparable sales hit 6.4% (7.1% excluding gas), driven by broad-based strength in non-foods, foods, and fresh categories, plus 20.5% digitally enabled growth.
- Mizuho upgraded to Outperform with $1,000 target, spotlighting accelerating trade-up to premium memberships at 2-3x total adds and adding COST to Top Picks.
- Deutsche Bank initiated Buy at $1,044, citing tailwinds like 2026 stimulus despite food disinflation and value-focused spending.

Nike's Q1 Earnings Beat Fuels 6% Stock Surge Amid Turnaround Momentum.
- Q1 earnings topped forecasts, boosting optimism despite ongoing challenges like weak Greater China sales and rising tariffs.
- New focus on performance categories in Running, Basketball, and Football shows stronger sell-through in North America, rebuilding product credibility.
- Partnerships with SKIMS and Amazon, plus leadership shifts targeting younger consumers, aim to reignite growth after tough prior-year conditions.
Investment Analysis

Costco
COST
Pros
- Costco's revenue increased by 8.17% in 2025, reaching $275.24 billion, demonstrating strong sales growth.
- The company maintains robust free cash flow, projected to grow to $12.25 billion by 2030, underpinning operational strength.
- Costco operates a global membership warehouse network with a diversified merchandise mix including groceries and general merchandise, contributing to stable revenue streams.
Considerations
- Discounted Cash Flow analysis suggests Costco's stock may be overvalued by approximately 35.5%, indicating limited margin of safety for investors.
- The company's price-to-earnings ratio is relatively high around 51.7, which could imply stretched valuation compared to historical or sector averages.
- Costco's operating expenses are substantial, with $82.82 billion reported, which could pressure margins if sales growth slows.

Nike
NKE
Pros
- Nike has strong brand recognition globally with a leading position in athletic footwear and apparel, supporting premium pricing power.
- The company leverages innovation in product design and digital engagement to drive growth and maintain customer loyalty.
- Nike benefits from a diverse global distribution footprint, including direct-to-consumer channels that enhance margin potential.
Considerations
- Nike faces execution risks from global supply chain disruptions and rising input costs which could impact product availability and profitability.
- The athletic apparel market is highly competitive with pressure from emerging brands potentially affecting market share.
- Nike's exposure to international markets exposes it to foreign currency fluctuations and geopolitical uncertainties that could affect earnings.
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Costco (COST) Next Earnings Date
Costco Wholesale (COST) is scheduled to report its next earnings on Thursday, March 5, 2026, after market close. This release will cover the second quarter of fiscal 2026 (Q2 2026), including February sales results. The date is confirmed by the company's investor relations calendar and aligns with analyst estimates based on historical patterns.
Nike (NKE) Next Earnings Date
Nike's next earnings release is scheduled for Thursday, March 19, 2026, when the company will report its third quarter fiscal 2026 results. This date follows Nike's established reporting pattern based on historical earnings announcements. The earnings report will cover the fiscal quarter ending in February 2026 and is anticipated to be released during regular market hours.
Costco (COST) Next Earnings Date
Costco Wholesale (COST) is scheduled to report its next earnings on Thursday, March 5, 2026, after market close. This release will cover the second quarter of fiscal 2026 (Q2 2026), including February sales results. The date is confirmed by the company's investor relations calendar and aligns with analyst estimates based on historical patterns.
Nike (NKE) Next Earnings Date
Nike's next earnings release is scheduled for Thursday, March 19, 2026, when the company will report its third quarter fiscal 2026 results. This date follows Nike's established reporting pattern based on historical earnings announcements. The earnings report will cover the fiscal quarter ending in February 2026 and is anticipated to be released during regular market hours.
Which Baskets Do They Appear In?
Gen-X Core Holdings
These iconic brands shaped the digital revolution and suburban lifestyle we know today. Our analysts have carefully selected these enduring market leaders for their proven track records and strong positions in technology, retail, and automotive sectors.
Published: June 17, 2025
Explore BasketWhich Baskets Do They Appear In?
Gen-X Core Holdings
These iconic brands shaped the digital revolution and suburban lifestyle we know today. Our analysts have carefully selected these enduring market leaders for their proven track records and strong positions in technology, retail, and automotive sectors.
Published: June 17, 2025
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