A collection of premium apparel and accessory companies with strong intellectual property and brand identities. These companies could benefit if Lululemon's lawsuit against Costco establishes a legal precedent protecting fashion designs from imitation.
Published on July 2
Lululemon's lawsuit against Costco could be a game-changer for the entire fashion industry. If they win, it might create a ripple effect that boosts these companies' ability to protect their unique designs.
These companies have invested heavily in creating distinct, recognizable products that command higher prices. Stronger IP protection could help them maintain their premium status and pricing power.
As mass retailers increasingly create "inspired by" versions of popular designs, these brands stand to benefit most from legal precedents that shield their creative work and brand equity from imitation.
Lululemon's lawsuit against Costco for copying its designs highlights a crucial issue for premium brands. If successful, this case could set a precedent that strengthens IP protections across the fashion industry, potentially boosting the value and market position of companies with distinctive designs.
This collection focuses on apparel, footwear, and accessory companies with strong brand identities and proprietary designs. These companies invest heavily in creating unique products and building brand equity that justifies their premium pricing.
Each company in this group has iconic products—like signature shoes, distinctive clothing, or recognizable accessories—that are often imitated. A legal precedent protecting design elements could strengthen their market position and protect their pricing power from mass-market copycats.
Summary and investor takeaways for the Brand IP Guardians basket based on market capitalisation breakdown.
NKE: $101.05B
DECK: $15.27B
TPR: $24.25B
Get the full story on this Basket. Read our detailed article on its risks and potential.
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TAPESTRY INC
TPR
Current Price
$132.28
As the owner of premium accessory brands like Coach and Kate Spade, Tapestry would benefit from a legal climate that makes it harder to copy their sig...
As the owner of premium accessory brands like Coach and Kate Spade, Tapestry would benefit from a legal climate that makes it harder to copy their signature designs.
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Use the growth calculator to see how much investing in these assets could return over one year, based on aggregated analyst sentiment provided by Refinitive Ltd.
If you invested across these assets:
In 12 months it might be worth:
+14.08%
On average, analysts expect assets in this group to grow 14.08% over the next year.
10 of 15 assets in this group are rated Buy by professional analysts.
