LululemonDick's Sporting Goods

Lululemon vs Dick's Sporting Goods

Premium athletic apparel retailer with strong brand loyalty vs Leading US sporting goods retailer with stores and e-commerce. Which is the better buy for your portfolio in June 2026? Plain-English answer below.

Lululemon built a premium athleisure brand on vertical retail, community marketing, and relentless product innovation while Dick's Sporting Goods operates a broad sporting goods retail chain carrying ...

Why It’s Moving

Lululemon

Lululemon’s 2026 outlook is being shaped by Wall Street’s split view on growth, margins, and brand momentum.

  • Analyst forecasts remain mixed, with consensus targets ranging widely, which shows investors are debating how much growth is already priced in.
  • The upside case hinges on stronger sales momentum and better profitability, suggesting the market wants evidence that Lululemon can keep expanding without sacrificing margins.
  • Recent coverage points to a Hold-leaning Street stance overall, but higher-end targets signal confidence that premium brand strength and international growth could support a rebound.
Sentiment:
⚖️Neutral

Investment Analysis

Pros

  • Lululemon has a historically strong return on equity averaging around 33% over five years, indicating efficient profitability.
  • The company anticipates revenue growth of 4% to 6% for the full year 2025 despite challenging macro conditions.
  • Lululemon aims to reach its Power of Three x2 goals by fiscal 2026, implying a significant revenue increase to $12.5 billion.

Considerations

  • The stock declined nearly 57% in 2025, mainly due to decelerating growth and increased reliance on markdowns affecting gross margins.
  • Earnings per share are expected to decline by 11% to 13% in 2025, reflecting margin pressure from inflation and tariffs.
  • Market sentiment is bearish with forecasts predicting a further price drop toward approximately $156 by year-end 2025.

Pros

  • Dick's Sporting Goods maintains a strong return on equity at approximately 37%, higher than Lululemon, indicating solid profitability.
  • The company possesses a robust competitive position primarily operating within the U.S. market with a diversified store base.
  • Dick's benefits from being a major omnichannel retailer with effective integration of brick-and-mortar and direct-to-consumer segments.

Considerations

  • Exposure to U.S.-centric retail market makes Dick's susceptible to domestic economic fluctuations and consumer spending shifts.
  • The sporting goods sector is cyclical and sensitive to macroeconomic headwinds which can impact sales unpredictably.
  • Competition from both specialist and general retailers intensifies pricing and promotional pressure, potentially hurting margins.

Lululemon (LULU) Next Earnings Date

lululemon athletica’s next earnings date is expected on September 3, 2026, based on current market calendars and its typical late-summer reporting pattern. The release will cover fiscal Q2 2026. If the company does not set a firm date in advance, the announcement is likely to fall in the late August to early September window.

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LULU
LULU$121.50
vs
DKS
DKS$219.66
Buy DKS