LululemonBurlington
Live Report Ā· Updated 11 September 2026

Lululemon vs Burlington

Premium athletic apparel retailer with strong brand loyalty vs Large off-price retailer selling apparel and homewares. Which is the better buy for your portfolio in September 2026? Plain-English answer below.

Lululemon commands premium prices for its technical athletic apparel through a cult-like direct-to-consumer brand while Burlington Stores moves deeply discounted off-price merchandise through a treasu...

Why It’s Moving

Lululemon

Lululemon slides as weaker sales and another forecast cut deepen turnaround concerns

  • Lululemon's latest quarterly report showed softer sales and weaker guidance, signaling that demand in its core North American business is still under pressure.
  • Management cut its full-year forecast for a second time this year, a move that suggests the turnaround will take longer and is weighing on investor confidence.
  • The upcoming CEO transition adds a layer of uncertainty, as the new leadership team inherits slowing growth, tougher competition, and a need to refresh the product mix.
Sentiment:
🐻Bearish

Investment Analysis

Pros

  • Lululemon reported a 7.3% year-over-year revenue increase in Q1 2025, exceeding Wall Street expectations.
  • The company has a high return on equity (ROE) of 42.05%, substantially above its 10-year average, reflecting strong profitability.
  • Lululemon has a solid market position with a projected fiscal 2025 revenue between $11.15 billion and $11.3 billion.

Considerations

  • Lululemon's stock price declined nearly 20% following Q1 2025 earnings despite beating EPS estimates, indicating investor concerns.
  • The stock is trading below both its 50-day and 200-day moving averages, suggesting current negative market momentum.
  • Lululemon’s price has fallen over 48% in the last 12 months, marking significant recent share price weakness.

Pros

  • Burlington Stores stock has outperformed Lululemon over the past 52 weeks, gaining 4.5% compared to Lululemon’s decline.
  • Burlington has a substantial market capitalization of approximately $15.8 billion, reflecting a mature business scale.
  • The company is expected to report upcoming earnings soon, which could act as a catalyst for stock movement.

Considerations

  • Burlington’s year-to-date stock performance declined by over 15%, indicating challenges during the ongoing fiscal year.
  • The company operates in the apparel retail sector, which faces cyclicality and competitive pressures that may impact growth.
  • Burlington’s P/E ratio of 34.19 suggests relatively higher valuation compared to some peers, implying limited margin for error.

Lululemon (LULU) Next Earnings Date

The next LULU earnings date is expected on December 10, 2026, based on the latest available calendar. It will cover the company’s fiscal third quarter of 2026. If the company does not confirm that date, the release is typically expected in the early-to-mid December window based on its historical timing.

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Lululemon vs Burlington: Which is the Better Buy?