LululemonDick's Sporting Goods
Live Report · Updated 24 August 2026

Lululemon vs Dick's Sporting Goods

Premium athletic apparel retailer with strong brand loyalty vs Leading US sporting goods retailer with stores and e-commerce. Which is the better buy for your portfolio in August 2026? Plain-English answer below.

Lululemon built a premium athleisure brand on vertical retail, community marketing, and relentless product innovation while Dick's Sporting Goods operates a broad sporting goods retail chain carrying ...

Why It’s Moving

Lululemon

Lululemon stays in focus as investors weigh a key earnings update against signs of softer momentum.

  • Lululemon said it will report second-quarter fiscal 2026 results on September 3, keeping investors focused on whether the brand can stabilize sales after a run of mixed updates.
  • Recent commentary pointed to weaker traffic and softer sentiment in the U.S. market, suggesting the stock is reacting to questions about demand momentum heading into the next earnings release.
  • Leadership turnover has added to the debate around execution, with the departure of the company’s chief AI and technology officer feeding concerns about internal transition risk.
  • The broader retail backdrop remains choppy, so traders are watching for signs that product innovation, marketing, and international growth can offset pressure in the core business.
Sentiment:
🌋Volatile

Investment Analysis

Pros

  • Lululemon has a historically strong return on equity averaging around 33% over five years, indicating efficient profitability.
  • The company anticipates revenue growth of 4% to 6% for the full year 2025 despite challenging macro conditions.
  • Lululemon aims to reach its Power of Three x2 goals by fiscal 2026, implying a significant revenue increase to $12.5 billion.

Considerations

  • The stock declined nearly 57% in 2025, mainly due to decelerating growth and increased reliance on markdowns affecting gross margins.
  • Earnings per share are expected to decline by 11% to 13% in 2025, reflecting margin pressure from inflation and tariffs.
  • Market sentiment is bearish with forecasts predicting a further price drop toward approximately $156 by year-end 2025.

Pros

  • Dick's Sporting Goods maintains a strong return on equity at approximately 37%, higher than Lululemon, indicating solid profitability.
  • The company possesses a robust competitive position primarily operating within the U.S. market with a diversified store base.
  • Dick's benefits from being a major omnichannel retailer with effective integration of brick-and-mortar and direct-to-consumer segments.

Considerations

  • Exposure to U.S.-centric retail market makes Dick's susceptible to domestic economic fluctuations and consumer spending shifts.
  • The sporting goods sector is cyclical and sensitive to macroeconomic headwinds which can impact sales unpredictably.
  • Competition from both specialist and general retailers intensifies pricing and promotional pressure, potentially hurting margins.

next-earnings-date-heading

Lululemon’s next earnings date is September 3, 2026. The release is expected to cover second quarter fiscal 2026 results. Historically, the company has reported on a similar late-summer schedule, so this date is consistent with its usual pattern.

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