• 5 min read
• Published on 25 July 2025
Hey! We are Nemo.
Nemo, short for Never Miss Out, is a mobile investment platform that delivers curated, data-driven investment ideas to your fingertips. It offers commission-free trading across stocks, ETFs, crypto, and CFDs, along with AI-powered tools, real-time market alerts, and themed stock collections called Nemes.
Download the App
Scan the QR code to download the Nemo app and start investing on Nemo today
published-on
Read article
published-on
Read article
published-on
Read article
published-on
Read article
published-on
Read article
When Your Trainers Get Taxed: A Look at Sportswear's Supply Chain Woes
I must admit, I felt a sliver of satisfaction when Puma announced its profits were taking a hit from U.S. tariffs. Not because I have anything against the German sportswear giant, but because it was so beautifully, predictably inevitable. For years, it seems much of the athletic apparel industry has been running a very simple playbook: make everything in Asia, slap a logo on it, and spend a fortune on marketing. It’s a strategy that works wonderfully, right up until the moment it doesn’t.
That moment has arrived, and it’s creating a fascinating divide between the companies that were caught napping and those that had the foresight to not put all their manufacturing eggs in one very distant, politically sensitive basket.
View the full Basket:Resilient Sportswear Plays Beyond The Tariff
For the longest time, relying on a handful of Asian manufacturing hubs was seen as smart, cost-effective business. It kept prices down and margins healthy. But what was once a competitive advantage has, with the stroke of a pen on a trade agreement, become a serious liability. Puma’s profit warning wasn’t just a problem for Puma, it was a flare sent up over the entire industry, illuminating a fundamental weakness.
Suddenly, these global brands look a lot less global and a lot more dependent. They are finding that their destinies are being shaped not just in the boardroom or by celebrity endorsements, but by policy decisions made in capital cities thousands of miles away. To me, this is where investing gets interesting. When an entire sector is disrupted, you don’t just see losers. You also see companies that are perfectly positioned to pick up the pieces.
View the full Basket:Resilient Sportswear Plays Beyond The Tariff
While some firms are now scrambling to figure out their cost structures, others have been quietly building more robust operations for years. Take Lululemon, for instance. They have always cultivated a more diverse supplier base, which gives them flexibility. It also helps that their customers are already willing to pay a premium, giving them more room to absorb rising costs without scaring anyone away.
Then you have the behemoth, Nike. Its sheer scale is its own form of defence. When you’re that big, you have relationships everywhere. If one manufacturing region becomes too expensive or troublesome, Nike can shift production elsewhere with a speed that smaller rivals could only dream of. Even Under Armour, as part of its broader turnaround plan, has been working to diversify its supply chain, reducing its exposure to any single country. These companies didn't just get lucky, they were strategic.
View the full Basket:Resilient Sportswear Plays Beyond The Tariff
This situation presents a rather tactical opportunity. It’s not about falling in love with the entire sportswear sector, which frankly faces its own set of challenges from fickle consumer tastes. Instead, it’s about identifying the specific companies that might gain a competitive edge while their rivals are struggling. When a competitor has to raise prices or cut its marketing budget, a well-positioned company can swoop in and steal market share. It’s a specific kind of play, one that focuses on a handful of companies that seem better prepared. You could call it something like the Resilient Sportswear theme, a strategy that bets on operational savvy over brand hype alone.
Of course, like any investment idea, this one comes with its own set of risks. Trade policies are notoriously unpredictable and could change again, erasing any advantage overnight. And a global downturn could hurt all of these companies, regardless of how clever their supply chains are. Investing is never a sure thing, and anyone who tells you otherwise is selling something. But for now, the fault lines in the sportswear industry are clear, and for the observant investor, that might just spell opportunity.
View the full Basket:Resilient Sportswear Plays Beyond The Tariff
View the full Basket:Resilient Sportswear Plays Beyond The Tariff
View the full Basket:Resilient Sportswear Plays Beyond The Tariff
View the full Basket:Resilient Sportswear Plays Beyond The Tariff
View the full Basket:Resilient Sportswear Plays Beyond The Tariff
View the full Basket:Resilient Sportswear Plays Beyond The Tariff
This article is marketing material and should not be construed as investment advice. No information set out in this article be considered, as advice, recommendation, offer, or a solicitation, to buy or sell any financial product, nor is it financial, investment, or trading advice. Any references to specific financial product or investment strategy are for illustrative / educational purposes only and subject to change without notice. It is the investor’s responsibility to evaluate any prospective investment, assess their own financial situation, and seek independent professional advice. Past performance is not indicative of future results. Please refer to our Risk Disclosure.
published-on
Read article
published-on
Read article
published-on
Read article
published-on
Read article
published-on
Read article