Under Armour vs Hillman

Under Armour and Hillman: this page compares business models, financial performance, and market context to help readers understand how the two companies operate in today's landscape. The goal is to present neutral, accessible information about how each business creates value and faces challenges in its market. Educational content, not financial advice.

Under Armour and Hillman: this page compares business models, financial performance, and market context to help readers understand how the two companies operate in today's landscape. The goal is to pr...

Comparison Snapshot

Key Financial Metrics

UAA

Metric

HLMN

$2.41B

Market Cap

$1.91B

3.08%

Potential Profit

23.06%

Hold

Analyst Rating

Buy

Investment Analysis

Under Armour

UAA

Pros

Under Armour reported a surprise earnings beat in Q2 2025 with EPS doubling expectations and revenue slightly exceeding forecasts.
Growth in international markets such as EMEA and Latin America partially offset declines in North America.
The company is executing a strategic repositioning toward a more premium brand, supported by improved product and sales leadership.

Considerations

Full-year revenue guidance projects a decline of 4-5%, reflecting ongoing top-line pressure.
North America revenue, a key market, fell by 8% year-over-year, significantly impacting overall performance.
Analysts maintain a consensus 'Hold' rating with moderate price targets and some recent downward revisions, indicating caution.

Hillman

HLMN

Pros

Hillman Solutions is held by several institutional investors and funds, reflecting broad market participation in its shares.
The firm operates in a niche hardware and home improvement sector, which may provide steady demand characteristics.
Recent portfolio listings show Hillman maintaining a presence in various index funds and mutual funds, suggesting stable inclusion in investment products.

Considerations

Hillman Solutions Corp Class A has limited high-profile analyst coverage or forecasts, leading to lower market visibility.
The company's exposure to the cyclical home improvement market can cause sensitivity to economic downturns and housing trends.
Trading volumes and institutional holdings appear modest compared to larger market peers, potentially limiting liquidity.

About The Companies

Under Armour (UAA)

Under Armour, Inc. (UAA) is a global sportswear and footwear company known for performance apparel, footwear and connected fitness experiences. With a market capitalisation of about $2.02 billion, it sits in the smaller-cap segment of the industry and may be more volatile than larger peers. Revenue is driven by apparel and footwear sales across wholesale and direct-to-consumer channels, plus growth efforts in international markets and digital initiatives. Management has emphasised brand repositioning, inventory discipline and cost control to improve margins and cash flow. Key opportunities include product innovation, e-commerce and overseas expansion; key risks include intense competition from larger brands, changing consumer tastes and inventory or margin pressure. Shares can move significantly around earnings and retail seasons, and liquidity can be a factor for smaller-cap stocks. This is general educational information only and not personalised advice — consider your risk tolerance, diversification and investment horizon before acting.

Hillman (HLMN)

Which Baskets Do They Appear In?

Athleisure's Market Share Grab

Gap's earnings miss, driven by a sharp decline in its Athleta brand, suggests a potential shift in the competitive landscape. This theme focuses on established athleisure leaders who are positioned to absorb market share and capitalize on the weakness of rivals.

Published: August 29, 2025

Under Armour vs Hillman

Comparison Snapshot

Investment Analysis

Under Armour

Pros

Considerations

Hillman

Pros

Considerations

About The Companies

Which Baskets Do They Appear In?

Athleisure's Market Share Grab

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Which Baskets Do They Appear In?

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Buy UAA or HLMN in Nemo

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Frequently asked questions

What is the main difference between a brand-focused enterprise like Under Armour and a hardware solutions company like Hillman in terms of business model?

How can an earnings surprise influence a stock comparison like this?

Why is it important to look at guidance alongside reported results?

How should you interpret analyst ratings and price targets in this comparison?

What does it mean when a company reports mixed regional performance, as seen with Under Armour?

What role does liquidity play when comparing Hillman to Under Armour?

How do market cycles impact a consumer brand versus a hardware solutions company?

What does diversification mean in the context of this comparison?

How should a beginner interpret ‘pros’ and ‘cons’ in the provided context?

What is the purpose of this page and how should I use it?

Is there a caveat I should keep in mind when reading these comparisons?

Comparison Snapshot

About The Companies