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Under Armour vs Wolverine Worldwide

This page compares Under Armour, Inc. and Wolverine World Wide Inc., outlining how their business models, financial performance, and market contexts differ. It presents brand strategies, distribution channels, and growth approaches in a neutral, accessible way for readers seeking clarity. Educational content, not financial advice.

This page compares Under Armour, Inc. and Wolverine World Wide Inc., outlining how their business models, financial performance, and market contexts differ. It presents brand strategies, distribution ...

Investment Analysis

Under Armour

UAA

Pros

Recent earnings per share exceeded expectations, showing improved profitability in the short term.
Gross margin is forecast to increase, reflecting better cost management and pricing discipline.
International markets, particularly EMEA and Latin America, are delivering growth that offsets domestic weakness.

Considerations

Revenue guidance for the full year indicates a decline, with North America seeing an 8% drop year-on-year.
Stock price has fallen despite earnings beats, suggesting persistent investor skepticism about long-term prospects.
Analyst ratings remain neutral, with price targets revised downwards and consensus on hold ratings.

Wolverine Worldwide

WWW

Pros

Diversified brand portfolio across casual, outdoor, and work footwear provides resilience in different market segments.
Strong international presence supports revenue streams beyond the US market.
Established licensing agreements with well-known brands enhance product reach and market visibility.

Considerations

Relatively low analyst coverage and limited recent earnings momentum compared to sector peers.
Market capitalisation is modest, which may limit access to capital for large-scale expansion or acquisitions.
Performance is sensitive to consumer spending trends, making it vulnerable to economic downturns.

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Which Baskets Do They Appear In?

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Resilient Apparel Brands

Resilient Apparel Brands

This carefully selected group of apparel stocks features companies with powerful brand loyalty and strong direct-to-consumer sales channels. Handpicked by professional analysts, these brands are positioned to thrive even when facing economic headwinds like tariffs.

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Published: July 2, 2025

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Frequently asked questions

About The Companies

Under Armour (UAA)

Under Armour, Inc. (UAA) is a global sportswear and footwear company known for performance apparel, footwear and connected fitness experiences. With a market capitalisation of about $2.02 billion, it sits in the smaller-cap segment of the industry and may be more volatile than larger peers. Revenue is driven by apparel and footwear sales across wholesale and direct-to-consumer channels, plus growth efforts in international markets and digital initiatives. Management has emphasised brand repositioning, inventory discipline and cost control to improve margins and cash flow. Key opportunities include product innovation, e-commerce and overseas expansion; key risks include intense competition from larger brands, changing consumer tastes and inventory or margin pressure. Shares can move significantly around earnings and retail seasons, and liquidity can be a factor for smaller-cap stocks. This is general educational information only and not personalised advice — consider your risk tolerance, diversification and investment horizon before acting.

Wolverine Worldwide (WWW)

Wolverine World Wide Inc. (WWW) is a US-based footwear and apparel group best known for consumer brands such as Merrell, Saucony, Sperry, Hush Puppies and Keds. The business sells through wholesale partners, specialty retailers and its own direct-to-consumer channels, including e-commerce. Investors should note the company’s exposure to cyclical consumer spending, seasonal product cycles and shifting retail trends. Potential attractions include recognizable brand equity, scope for margin improvement from direct sales and international expansion, and product innovation in performance and lifestyle segments. Key risks are intense competition, changing fashion tastes, input cost volatility and supply-chain disruption; currency moves and macroeconomic slowdowns can also affect sales. Given the mid-cap scale (market cap around $2.2bn), liquidity and growth profile differ from larger apparel majors. This summary is educational only and not personal financial advice — investors should do their own research and consider their risk tolerance before acting.