Live Report · Updated January 26, 2026

McDonald's vs Booking Holdings

This page compares McDonald's and Booking Holdings, examining their business models, financial performance, and market context in a clear, neutral way. Educational content, not financial advice.

Comparison Snapshot

Key Financial Metrics

MCD

Metric

BKNG

$222.87B

Market Cap

$164.63B

7.62%

Potential Profit

18.01%

Buy

Analyst Rating

Buy

Why It's Moving

McDonald's Stock Powers Higher Amid Strong Recent Gains in Restaurant Sector

Recent trading showed MCD ending at $309.25 on Jan 23, up 1.05% from prior day, signaling investor confidence in ongoing operations.
30-day high hit $313.43, indicating upward momentum as the stock outperforms broader market fluctuations.
Stable $220.53B market cap through late January underscores MCD's dominant position among top restaurant stocks.

Sentiment:

🐃Bullish

Booking Holdings rides earnings anticipation amid mixed insider signals and resilient travel demand.

Analysts forecast Q4 EPS of $48.59, up 16.94% year-over-year, signaling strong profitability amid normalizing travel demand.
Revenue expected at $6.12 billion, a 12% jump from last year, highlighting Booking's grip on flexible, multi-leg trip bookings.
Insider sales by executives like David Fogel (1,013 shares for $5.25M) on Jan. 15 add caution, even as institutional holders like Massachusetts Financial boost stakes.

Sentiment:

⚖️Neutral

McDonald's Stock Powers Higher Amid Strong Recent Gains in Restaurant Sector

Recent trading showed MCD ending at $309.25 on Jan 23, up 1.05% from prior day, signaling investor confidence in ongoing operations.
30-day high hit $313.43, indicating upward momentum as the stock outperforms broader market fluctuations.
Stable $220.53B market cap through late January underscores MCD's dominant position among top restaurant stocks.

Sentiment:

🐃Bullish

Booking Holdings rides earnings anticipation amid mixed insider signals and resilient travel demand.

Analysts forecast Q4 EPS of $48.59, up 16.94% year-over-year, signaling strong profitability amid normalizing travel demand.
Revenue expected at $6.12 billion, a 12% jump from last year, highlighting Booking's grip on flexible, multi-leg trip bookings.
Insider sales by executives like David Fogel (1,013 shares for $5.25M) on Jan. 15 add caution, even as institutional holders like Massachusetts Financial boost stakes.

Sentiment:

⚖️Neutral

Investment Analysis

McDonald's

MCD

Pros

McDonald's plans to open approximately 2,200 new restaurants in 2025, focusing on growth in the US and China.
The company has a strong franchising model coupled with digital transformation initiatives that enhance operational efficiency.
Recent remodeling investments of $9 billion have modernized its restaurant footprint to align with evolving digital ordering habits.

Considerations

McDonald’s faces challenges from lower traffic in the low-income segment and ongoing economic pressures impacting consumer spending.
The company is exposed to geopolitical and operational risks in China, which is a key region for expansion.
Technical stock analysis indicates potential downward pressure on shares in 2025, with a bearish market sentiment prevailing.

Booking Holdings

BKNG

Pros

Booking Holdings benefits from strong market share in the global online travel booking sector with a diversified portfolio of brands.
The company continues to invest in technology and personalized customer experience to drive growth and improve customer retention.
Recovery in global travel demand post-pandemic supports robust revenue growth and improved profitability.

Considerations

Booking Holdings is exposed to macroeconomic fluctuations, including inflation and potential reductions in discretionary travel spending.
The company faces competitive pressure from emerging travel platforms and evolving consumer preferences.
Regulatory challenges and geopolitical tensions in key markets could impact business operations and growth prospects.

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