BOOKING HOLDINGS INC
Booking Holdings Inc (BKNG) is a leading online travel company operating brands such as Booking.com, Priceline, Agoda and KAYAK. It connects travellers with accommodation, flights and rental cars, earning fees through commissions, merchant bookings and advertising. With a market capitalisation around $171.32bn, Booking benefits from scale, a large inventory and data-driven pricing, which historically have supported strong margins and cash generation. Growth depends on travel demand recovery, international tourism trends and distribution relationships. Key investor considerations include cyclical revenue sensitivity to economic cycles and global events, competitive pressures from other online platforms and metasearch engines, marketing intensity, and regulatory scrutiny over fees and data use. The company has typically prioritised reinvestment and buybacks over a large dividend. This is general educational information and not personalised advice — suitability depends on your financial situation, investment goals and risk tolerance. Values can fall as well as rise and past performance is not a guarantee of future results.
Why It's Moving
Analysts Rally Behind BKNG's Strong Buy Consensus, Eyeing Robust Long-Term Upside.
- 52 analysts deliver Strong Buy rating (8.9/10 score), with 31 Buy recommendations signaling confidence in BKNG's market leadership and recovery momentum.
- Diverse price targets from top firms like Morgan Stanley and UBS underscore expectations of significant appreciation, driven by expanding travel volumes.
- No Sell ratings among recent views reflect unified positivity on BKNG's margins, cash flow strength, and ability to navigate macro headwinds.
Analysts Rally Behind BKNG's Strong Buy Consensus, Eyeing Robust Long-Term Upside.
- 52 analysts deliver Strong Buy rating (8.9/10 score), with 31 Buy recommendations signaling confidence in BKNG's market leadership and recovery momentum.
- Diverse price targets from top firms like Morgan Stanley and UBS underscore expectations of significant appreciation, driven by expanding travel volumes.
- No Sell ratings among recent views reflect unified positivity on BKNG's margins, cash flow strength, and ability to navigate macro headwinds.
When is the next earnings date for BOOKING HOLDINGS INC (BKNG)?
Booking Holdings (BKNG) is scheduled to report Q1 2026 earnings after market close on Tuesday, April 28, 2026 at 4:30 PM ET. Analysts are projecting earnings per share of $27.56 and revenue of $5.5065 billion for the quarter. This earnings report will cover the first quarter of 2026 and represents the company's most recent quarterly results.
Stock Performance Snapshot
Analyst Rating
Analysts recommend buying Booking Holdings' stock with a target price of $6,081.78, indicating significant potential growth.
Financial Health
Booking Holdings is generating strong revenue and cash flow, indicating solid financial performance overall.
Dividend
Booking Holdings' low dividend yield of 0.85% indicates it may not be the best choice for dividend-focused investors. If you invested $1000, you would be paid $15.40 a year in dividends (based on the last 12 months).
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Explore BasketWhy You’ll Want to Watch This Stock
Cash Flow Strength
Solid operating cash flow and margins support reinvestment and buybacks, though performance can vary with travel cycles.
Global Travel Trends
Exposure to growing digital bookings and international tourism can drive growth, but demand is sensitive to economic and geopolitical shocks.
Competitive Dynamics
Scale, inventory depth and data-driven pricing are advantages, yet heavy marketing and fierce competition remain ongoing risks.
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