Why All Eyes Are Suddenly on Brazil
Let’s be honest, running clinical trials for new medicines is a monumental headache. You need a large, diverse group of people to test your shiny new pill on. For decades, that meant sticking to familiar, and expensive, territory in the US and Europe. But the world’s pharmaceutical giants have woken up to a rather obvious solution. Brazil.
With a population of over 215 million people, it offers a genetic diversity that researchers dream of. More importantly, the Brazilian government has seemingly decided to stop getting in its own way. The regulatory red tape has been cut, approval times have sped up, and suddenly, running a trial there looks less like a gamble and more like a shrewd business decision. The country is now one of the top five global destinations for this sort of work, and that, to me, is where the real story begins.