Who are Millennials and why are they important to investors?

Millennials (born roughly between 1981-1996) are currently the largest adult generation with growing economic influence. They're important to investors because they're entering their prime earning years and are set to inherit trillions in wealth. Their distinct consumption preferences—favoring digital services, sustainability, and convenience—are reshaping industries and creating opportunities for companies that understand their values.

What is a "digital-first" business model?

A digital-first business model prioritizes online and mobile channels as the primary way customers interact with a company. Rather than treating digital as just another sales channel, these businesses build their entire operations around technology. Many companies in this collection (like Robinhood and SoFi) exemplify this approach by offering services primarily through apps and websites, minimizing physical locations, and creating seamless digital experiences that appeal to Millennial consumers.

What does "Market Cap" mean?

Market capitalization (Market Cap) is the total value of a company's outstanding shares, calculated by multiplying the current share price by the total number of shares. It's essentially what the market thinks the company is worth. Companies are often categorized by market cap size: large-cap (over $10 billion), mid-cap ($2-10 billion), and small-cap ($300 million-$2 billion). Market cap helps investors understand a company's size and potential risk profile.

What is "Consensus Recommendation" and how should I use it?

A Consensus Recommendation represents the combined opinion of multiple financial analysts about whether to buy, hold, or sell a particular stock. It's typically shown as a rating (like "Buy" or "Outperform") or a numerical score. This metric helps you understand what professional analysts collectively think about a stock's potential. While useful as one data point, it shouldn't be your only consideration—analysts sometimes miss major shifts, and what works for their investment strategy might not align with your goals or timeline.

Why are plant-based food companies included in Millennial stocks?

Plant-based food companies like Beyond Meat and Oatly are included because they directly address Millennial preferences for sustainability, health-consciousness, and ethical consumption. Studies show Millennials are more likely than other generations to follow plant-based diets or reduce meat consumption for environmental and health reasons. These companies aren't just selling alternative foods—they're catering to a fundamental values shift in how a generation approaches eating, making them strategically positioned for growth as Millennial spending power increases.

15 handpicked stocks

Millennial Stocks

Tap into the economic power of the largest generation through companies that speak to their digital-native lifestyle. These carefully selected stocks represent brands that have become integral to Millennial consumption habits, offering growth potential as this demographic enters its prime earning years.

Han Tan | Market Analyst

Updated 2 days ago | Published at juin 17