Who are Millennials and why are they important to investors?

Millennials (born roughly between 1981-1996) are currently the largest adult generation with growing economic influence. They're important to investors because they're entering their prime earning years and are set to inherit trillions in wealth. Their distinct consumption preferences—favoring digital services, sustainability, and convenience—are reshaping industries and creating opportunities for companies that understand their values.

What is a "digital-first" business model?

A digital-first business model prioritizes online and mobile channels as the primary way customers interact with a company. Rather than treating digital as just another sales channel, these businesses build their entire operations around technology. Many companies in this collection (like Robinhood and SoFi) exemplify this approach by offering services primarily through apps and websites, minimizing physical locations, and creating seamless digital experiences that appeal to Millennial consumers.

What does "Market Cap" mean?

Market capitalization (Market Cap) is the total value of a company's outstanding shares, calculated by multiplying the current share price by the total number of shares. It's essentially what the market thinks the company is worth. Companies are often categorized by market cap size: large-cap (over $10 billion), mid-cap ($2-10 billion), and small-cap ($300 million-$2 billion). Market cap helps investors understand a company's size and potential risk profile.

What is "Consensus Recommendation" and how should I use it?

A Consensus Recommendation represents the combined opinion of multiple financial analysts about whether to buy, hold, or sell a particular stock. It's typically shown as a rating (like "Buy" or "Outperform") or a numerical score. This metric helps you understand what professional analysts collectively think about a stock's potential. While useful as one data point, it shouldn't be your only consideration—analysts sometimes miss major shifts, and what works for their investment strategy might not align with your goals or timeline.

Why are plant-based food companies included in Millennial stocks?

Plant-based food companies like Beyond Meat and Oatly are included because they directly address Millennial preferences for sustainability, health-consciousness, and ethical consumption. Studies show Millennials are more likely than other generations to follow plant-based diets or reduce meat consumption for environmental and health reasons. These companies aren't just selling alternative foods—they're catering to a fundamental values shift in how a generation approaches eating, making them strategically positioned for growth as Millennial spending power increases.

15 handpicked stocks

Millennial Stocks

Tap into the economic power of the largest generation through companies that speak to their digital-native lifestyle. These carefully selected stocks represent brands that have become integral to Millennial consumption habits, offering growth potential as this demographic enters its prime earning years.

Han Tan | Market Analyst

Published on June 17

Top Picks from This Group

Here are a few of the assets in this group. Create an account to unlock the full list.

Netflix, Inc.

NFLX

Current price

$1,161.50

As a premier streaming service, it redefined home entertainment for a generation that prioritizes on-demand content.

Robinhood Markets, Inc.

HOOD

Current price

$145.80

This fintech company disrupted traditional brokerages by offering a commission-free, mobile-first platform that attracted Millennial investors.

Beyond Meat Inc

BYND

Current price

$2.47

A leader in the plant-based meat sector, its products directly cater to Millennial preferences for sustainable and alternative food sources.

SoFi Technologies, Inc.

SOFI

Current price

$25.98

SWEETGREEN, INC.

Current price

$8.07

INSTACART, INC. (MAPLEBEAR INC.)

CART

Current price

$39.09

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12 Month Growth Potential

Use the growth calculator to see how much investing in these assets could return over one year, based on aggregated analyst sentiment provided by Refinitive Ltd.

If you invested across these assets:

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In 12 months it might be worth:

$1,000.00

+33.87%

≈

About This Group of Stocks

Our Expert Thinking

These companies are uniquely positioned to benefit from Millennials' increasing purchasing power. We've focused on businesses that align with this generation's core values: digital convenience, sustainability, and innovation. As Millennials continue to shape markets and receive wealth transfers, these companies stand to benefit significantly.

What You Need to Know

This collection spans multiple sectors including streaming entertainment, fintech, plant-based foods, and digital platforms. These companies share a common thread: they've successfully tapped into Millennial preferences for technology-driven solutions, ethical business practices, and on-demand convenience.

Why These Stocks

Each company was selected for its strong brand resonance with Millennial consumers and leadership position within its sector. These aren't just trending companies but established players transforming industries through digital innovation and responding to the values-driven spending habits of this influential generation.

Group Performance Snapshot

33.87%

Average 12 Month Profit

On average, analysts expect assets in this group to grow 33.87% over the next year.

13 of 15

Stocks Rated Buy by Analysts

13 of 15 assets in this group are rated Buy by professional analysts.

34.3% vs 4%

Group Growth vs Bank interest

This group averaged a 34.3% return last month, beating the typical 4% bank rate.

Source: Analyst sentiment is provided by Refinitiv Ltd, a global leader in financial market data with over 40k business clients. Refinitiv Ltd is an independent third party to Nemo. This is not advice.

Why You'll Want to Watch These Stocks

💰

The Trillion-Dollar Transfer

Millennials are set to inherit over $30 trillion in wealth over the next decades, potentially supercharging the companies they already favor with their spending habits.

🌱

Values-Driven Growth

These companies aren't just trending—they're aligning with fundamental Millennial priorities like sustainability, transparency, and digital-first experiences that drive long-term loyalty.

📱

Digital Disruptors Taking Over

From finance to food delivery, these companies are reimagining traditional industries with technology that matches how Millennials actually live and spend—creating new market leaders in the process.

Get the full story on this Basket. Read our detailed article on its risks and potential.

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