Kraft HeinzGeneral Mills

Kraft Heinz vs General Mills

Kraft Heinz Company, The and General Mills, Inc. This page compares their business models, financial performance, and market context in a neutral, accessible manner to help readers understand how thes...

Why It's Moving

Kraft Heinz

Kraft Heinz draws institutional buying amid corporate split plans and steady dividend payout.

  • State Street Corp increased its KHC holdings by 1.0% in Q2, lifting investor interest despite recent underperformance versus the S&P 500.
  • Board declared a reliable $0.40 quarterly dividend, underscoring cash flow strength from powerhouse brands even as Q3 sales dipped 2.3% year-over-year.
  • Split into sauces/spreads powerhouse (Heinz, Kraft Mac & Cheese) and meats/snacks unit (Oscar Mayer, Lunchables) aims to boost agility and efficiency in a tough consumer environment.
Sentiment:
⚖️Neutral
General Mills

General Mills faces pivotal earnings test amid forecasts of sharp profit and sales drop.

  • North America Retail net sales expected to tumble 14.6% year-over-year, dragging operating profit down to $649.8 million from $862.3 million, as consumers pull back on staples like cereal and yogurt.
  • EPS consensus dipped 0.11% lower in the past 30 days, with Earnings ESP at -0.14%, tilting odds against a beat despite GIS's Zacks Rank #3 (Hold) status.
  • Bright spots include North America Pet sales projected up 9.4% and international up 2.8%, potentially cushioning weakness if management highlights strategic shifts on the earnings call.
Sentiment:
🐻Bearish

Which Baskets Do They Appear In?

Kraft Heinz Split: Rise of Focused Food Giants

Kraft Heinz Split: Rise of Focused Food Giants

This carefully curated collection of stocks focuses on consumer packaged goods companies that could benefit from strategic restructuring similar to Kraft Heinz's planned $20 billion spin-off. Our experts have identified established food manufacturers with untapped value potential, ready for a potential transformation in the industry.

Published: July 14, 2025

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Mercury Retrograde

Mercury Retrograde

A collection of stable, essential businesses selected by financial experts to help protect your investments during market turbulence. These companies provide the goods and services people need every day, regardless of economic conditions.

Published: June 17, 2025

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Food & Drink

Food & Drink

Hungry for an investment? These carefully selected food and beverage stocks offer a menu of growth opportunities. Our analysts have handpicked industry leaders that feed and refresh millions of customers every day.

Published: May 1, 2025

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Investment Analysis

Pros

  • Kraft Heinz maintains a substantial institutional ownership of approximately 78%, indicating strong confidence from large investors in its long-term prospects.
  • The company has demonstrated an ability to generate gross profit with recent gross profit reported at $2.18 billion, suggesting potential for operational improvements.
  • Stock price forecasts suggest a potential upside with predicted average price increases of around 35% for 2025 compared to recent prices.

Considerations

  • Kraft Heinz's 2025 earnings guidance was revised down slightly below analyst expectations, reflecting challenges in meeting consensus forecasts.
  • The company reported negative profitability metrics recently, including a negative EBIT margin of -30% and an ROE of -9.62%, indicating operational and financial difficulties.
  • Organic net sales and revenue have declined year-over-year, with updated 2025 guidance projecting a 3%-3.5% decline in organic sales and a significant drop in adjusted operating income.

Pros

  • General Mills shows a strong return on equity near 31%, indicating efficient use of shareholder capital and robust profitability.
  • The company typically exhibits lower volatility than Kraft Heinz, suggesting a more stable stock price performance.
  • General Mills has a diverse product portfolio and a solid market position in the packaged food industry, supporting steady revenue streams.

Considerations

  • General Mills faces exposure to commodity cost inflation and supply chain challenges, which can pressure margins and earnings.
  • The food industry’s mature market limits high growth potential, potentially constraining significant top-line expansion.
  • Macroeconomic factors such as consumer spending patterns and changing dietary trends may pose demand risks for General Mills’ products.

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