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15 handpicked stocks

Reputation Shields

Invest in companies with brands so powerful they're practically bulletproof. These carefully selected stocks represent iconic names with decades of consumer trust, giving them unique protection against scandals and market turbulence that would devastate lesser companies.

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Han Tan | Market Analyst

Updated 1 day ago | Published at June 17

Top Picks from This Group

Here are a few of the assets in this group. Create an account to unlock the full list.

PG

Procter & Gamble Company, The

PG

Current price

$154.36

Its vast portfolio of essential household brands like Tide and Pampers ensures deep, unshakable consumer loyalty.

KO

Coca-Cola Company, The

KO

Current price

$69.92

As a global beverage icon, its brand is one of the most recognized and resilient in the world, surviving countless cultural and health-related shifts.

CL

Colgate-Palmolive Co.

CL

Current price

$85.07

The company's century-old brands are staples in oral and personal care, creating a durable consumer base that trusts its products implicitly.

About This Group of Stocks

1

Our Expert Thinking

These companies possess brand power so extraordinary it acts as corporate armor. When scandals or PR nightmares hit, these household names have proven they can absorb the damage and bounce back. Their products are so deeply embedded in consumer lives that loyalty persists through virtually any challenge.

2

What You Need to Know

Think of these stocks as the "Teflon companies" - negative news tends to slide right off. They offer stability during market turbulence and often pay reliable dividends. This collection spans household staples, beverages, food brands, and luxury goods that consumers continually reach for regardless of headlines.

3

Why These Stocks

Each company was selected based on a documented history of navigating significant controversies while maintaining market leadership. In an era of viral social media outrage, these brands have demonstrated remarkable resilience. They provide portfolio stability while offering the potential for steady growth.

12 Month Growth Potential

Use the growth calculator to see how much investing in these assets could return over one year.

If you invested across these assets:

in 12 months it could be worth:

$1,000.00

+22.60%

Group Performance Snapshot

22.6%

Average 12 Month Profit

On average, analysts expect assets in this group to grow 22.6% over the next year.

9 of 15

Stocks Rated Buy by Analysts

9 of 15 assets in this group are rated Buy by professional analysts.

Source: Analyst sentiment is provided by Refinitiv Ltd, a global leader in financial market data with over 40k business clients. Refinitiv Ltd is an independent third party to Nemo. This is not advice.

Why You'll Want to Watch These Stocks

🛡️

Brand Armor in Action

These companies have bounced back from scandals that would have destroyed lesser firms. Their resilience isn't luck—it's the protective power of decades-strong brand loyalty at work.

💰

Dividend Defenders

Many of these reputation titans share their success through consistent dividends, providing both income and growth potential in your portfolio. They've maintained payouts even during market downturns.

🌎

Household Names, Global Power

From your bathroom to your kitchen, these are products you use daily without even thinking. That same unconscious consumer loyalty happens in millions of homes worldwide, creating remarkable stability.

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