CLOROX CO
The Clorox Company (CLX) is a US-based maker of household and consumer products, known for brands such as Clorox, Pine-Sol, Brita and Hidden Valley. With a market capitalisation of about $14.6 billion, Clorox operates in the consumer staples sector where demand for everyday cleaning, health and food items can be relatively resilient. Investors should note its mix of steady cash generation, branded pricing power and a history of paying dividends, balanced against exposure to commodity costs, retail concentration and shifting consumer preferences. Margins can be sensitive to raw material and transportation costs, while growth often depends on innovation, marketing and occasional pricing actions. This summary is for general educational purposes only and is not personal financial advice. Investments can fall as well as rise; whether Clorox fits your portfolio depends on your objectives and risk tolerance. Consider seeking independent financial advice before investing.
Stock Performance Snapshot
Analyst Rating
Analysts suggest holding Clorox's stock with a target price of $121.83, indicating possible growth.
Financial Health
Clorox is performing well in terms of revenue and cash flow, showing strong profitability metrics.
Dividend
Clorox's dividend yield of 5.67% is appealing for those seeking income from their investment. If you invested $1000 you would be paid $56.70 a year in dividends (based on the last 12 months).
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COLGATE-PALMOLIVE CO
Colgate-Palmolive Company is a growth company. It is focused on Oral Care, Personal Care, Home Care and Pet Nutrition, it sells its products under brands, such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom's of Maine, EltaMD, Filorga, Irish Spring, Lady Speed Stick, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Murphy, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. Its Oral, Personal and Home Care product segment is managed geographically in five segments, such as North America, Latin America, Europe, Asia Pacific and Africa/Eurasia, all of which sell primarily to a variety of traditional and e-commerce retailers, wholesalers, distributors, dentists and skin health professionals. Its Pet Nutrition products include specialty pet nutrition products manufactured and marketed by Hill's Pet Nutrition. The customers for Pet Nutrition products are authorized pet supply retailers, veterinarians and e-commerce retailers.
ESTEE LAUDER COMPANIES INC
Estee Lauder manufactures and markets personal care, fragrance, and cosmetics products worldwide
CHURCH & DWIGHT
Manufacturer of household and personal care products
Baskets Featuring CLX
Reputation Shields
Invest in companies with brands so powerful they're practically bulletproof. These carefully selected stocks represent iconic names with decades of consumer trust, giving them unique protection against scandals and market turbulence that would devastate lesser companies.
Published: June 17, 2025
Explore BasketMercury Retrograde
A collection of stable, essential businesses selected by financial experts to help protect your investments during market turbulence. These companies provide the goods and services people need every day, regardless of economic conditions.
Published: June 17, 2025
Explore BasketWhy You’ll Want to Watch This Stock
Stable cash generator
Everyday essentials can produce relatively steady sales, which may support cash flow — though performance can vary with consumer trends and competition.
Broad brand portfolio
A mix of recognisable brands across cleaning, health and food helps reach diverse channels, but brand competition and retailer concentration are ongoing considerations.
Cost and margins
Pricing power and cost controls influence margins; commodity and logistics pressures can squeeze profits despite occasional price increases.
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