Church & Dwight vs Clorox

Church & Dwight vs Clorox compares two major consumer goods companies. This page reviews business models, financial performance, and market context to help readers understand how each company operates and positions itself in the market. The content is presented in a neutral, accessible way for general informational purposes. Educational content, not financial advice.

Church & Dwight vs Clorox compares two major consumer goods companies. This page reviews business models, financial performance, and market context to help readers understand how each company operates...

Comparison Snapshot

Key Financial Metrics

CHD

Metric

CLX

$22.08B

Market Cap

$13.77B

6.20%

Potential Profit

7.64%

Buy

Analyst Rating

Hold

Investment Analysis

Church & Dwight

CHD

Pros

Church & Dwight has lower stock price volatility than Clorox, indicating less price fluctuation risk with a beta of 0.43 versus Clorox’s 0.52.
The company has a strong analyst consensus with a potential upside of about 16.5%, higher than Clorox’s 12.2% implied upside.
Church & Dwight maintains a substantial market cap and diverse portfolio spanning household, personal care, and specialty products supporting stable revenue sources.

Considerations

Church & Dwight’s net profit margin at around 8.66% is lower than Clorox’s 11.4%, indicating less profitability relative to sales.
The company’s maximum historical drawdown of about -51.5% suggests moderate downside risk during market stress periods.
Growth and earnings estimates appear more muted compared to Clorox’s recent pricing strength and projected EPS growth rate.

Clorox

CLX

Pros

Clorox enjoys a higher net margin of approximately 11.4%, reflecting stronger profitability compared to peer Church & Dwight.
The company’s disinfecting and cleaning products benefited from heightened demand post-COVID, supporting sustained revenue growth opportunities.
Clorox projects a near 15% earnings growth in fiscal 2025, underpinned by effective pricing power despite sector challenges.

Considerations

Clorox’s stock has shown higher volatility at 6.31%, indicating greater short-term price risk than Church & Dwight.
The stock has underperformed recently with a notable year-to-date decline exceeding Church & Dwight’s fall, reflecting investor caution.
Shares trade at a premium valuation with a forward P/E near 19.5 times, limiting upside if growth slows as projected in 2026.

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About The Companies

Church & Dwight (CHD)

Church & Dwight Co., Inc. (CHD) is a US-based consumer goods company known for household and personal-care brands such as ARM & HAMMER, Trojan, OxiClean and First Response. The business sells everyday staples across retail, e-commerce and international channels, supporting relatively predictable demand compared with cyclical sectors. With a market capitalisation around $21.4bn, Church & Dwight combines organic growth from product innovation and marketing with periodic revenue contributions from acquisitions. Investors often watch its gross margins, brand strength, distribution partnerships and cost control as indicators of resilience. The company has a history of returning cash via dividends and share buybacks, but inflation, input-cost swings and changing consumer preferences can affect results. This summary is educational only, not personalised financial advice; values can rise or fall and past performance is not a reliable guide to future returns. Consider your goals, diversification and risk tolerance before acting.

Clorox (CLX)

The Clorox Company (CLX) is a US-based maker of household and consumer products, known for brands such as Clorox, Pine-Sol, Brita and Hidden Valley. With a market capitalisation of about $14.6 billion, Clorox operates in the consumer staples sector where demand for everyday cleaning, health and food items can be relatively resilient. Investors should note its mix of steady cash generation, branded pricing power and a history of paying dividends, balanced against exposure to commodity costs, retail concentration and shifting consumer preferences. Margins can be sensitive to raw material and transportation costs, while growth often depends on innovation, marketing and occasional pricing actions. This summary is for general educational purposes only and is not personal financial advice. Investments can fall as well as rise; whether Clorox fits your portfolio depends on your objectives and risk tolerance. Consider seeking independent financial advice before investing.

Which Baskets Do They Appear In?

Beauty

These beauty stocks represent leading companies in skincare, haircare, and makeup. Carefully selected by our analysts, these investments offer exposure to a growing global industry expected to reach $716.6 billion by 2025.

Published: May 21, 2025

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Which Baskets Do They Appear In?

Beauty

These beauty stocks represent leading companies in skincare, haircare, and makeup. Carefully selected by our analysts, these investments offer exposure to a growing global industry expected to reach $716.6 billion by 2025.

Published: May 21, 2025

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Comparison Snapshot