Live Report · Updated January 26, 2026

Yum! Brands vs Formula One

This page compares Yum! Brands and Formula One, examining their business models, financial performance, and market context in a clear, neutral way. It explains how each company generates revenue, allocates resources, and positions itself within its respective industry. Educational content, not financial advice.

This page compares Yum! Brands and Formula One, examining their business models, financial performance, and market context in a clear, neutral way. It explains how each company generates revenue, allo...

Comparison Snapshot

Key Financial Metrics

YUM

Metric

FWONK

$42.43B

Market Cap

$25.43B

7.29%

Potential Profit

-9.83%

Buy

Analyst Rating

Strong Buy

Why It's Moving

YUM! Brands Stock Holds Steady as Analysts Boost Targets on Strong Q3 Momentum.

Q3 performance handily beat expectations, sparking upgrades like Evercore ISI to 'Outperform' with a $180 target and Citigroup lifting to $170.
KFC launched weekly Sunday digital deals on January 14 to reclaim weekend traffic and boost comfort-food cravings without the guilt.
Consensus leans 'Moderate Buy' with an average $169.70 target, signaling potential upside as the stock sits above key moving averages.

Sentiment:

🐃Bullish

Bernstein upgrades FWONK to Outperform amid F1's promising 2026 growth catalysts.

Bernstein lifted rating to Outperform with $111 target, citing $30M in third-party race promotion growth, Apple-backed media rights for 8% annual expansion, and Las Vegas Grand Prix profitability rebound.
Rep. August Pfluger disclosed buying $1K-$15K of FWONK shares on Dec. 16 (filed Jan. 20), signaling congressional confidence despite recent 8% weekly drop.
Liberty Media set Q4 2025 earnings call for Feb. 26, heightening focus on F1's revenue momentum after Q3's revenue beat offset by EPS miss.

Sentiment:

🐃Bullish

YUM! Brands Stock Holds Steady as Analysts Boost Targets on Strong Q3 Momentum.

Q3 performance handily beat expectations, sparking upgrades like Evercore ISI to 'Outperform' with a $180 target and Citigroup lifting to $170.
KFC launched weekly Sunday digital deals on January 14 to reclaim weekend traffic and boost comfort-food cravings without the guilt.
Consensus leans 'Moderate Buy' with an average $169.70 target, signaling potential upside as the stock sits above key moving averages.

Sentiment:

🐃Bullish

Bernstein upgrades FWONK to Outperform amid F1's promising 2026 growth catalysts.

Bernstein lifted rating to Outperform with $111 target, citing $30M in third-party race promotion growth, Apple-backed media rights for 8% annual expansion, and Las Vegas Grand Prix profitability rebound.
Rep. August Pfluger disclosed buying $1K-$15K of FWONK shares on Dec. 16 (filed Jan. 20), signaling congressional confidence despite recent 8% weekly drop.
Liberty Media set Q4 2025 earnings call for Feb. 26, heightening focus on F1's revenue momentum after Q3's revenue beat offset by EPS miss.

Sentiment:

🐃Bullish

Investment Analysis

Yum! Brands

YUM

Pros

Yum! Brands maintains a diversified global portfolio with leading brands such as KFC, Taco Bell, and Pizza Hut, supporting strong international growth.
The company has demonstrated consistent revenue growth and profitability, driven by effective digital commerce and operational efficiency initiatives.
Yum! Brands benefits from a resilient business model with recurring franchise revenues and a solid balance sheet, providing stability in volatile markets.

Considerations

Yum! Brands faces increasing competition from fast-casual and delivery-focused rivals, which could pressure margins and market share.
International operations expose the company to currency fluctuations and geopolitical risks, particularly in emerging markets.
Recent analyst consensus suggests limited near-term upside, with most recommendations being 'hold' and only moderate price target increases.

Formula One

FWONK

Pros

Formula One Group benefits from a unique, globally recognised motorsport brand with expanding media rights and sponsorship revenues.
The company has achieved strong audience growth through digital streaming and international race expansion, driving long-term monetisation potential.
Liberty Media's ownership structure provides strategic flexibility and access to capital for further investments in Formula One and related assets.

Considerations

Formula One's revenues are highly dependent on live events, making them vulnerable to disruptions from global health or geopolitical issues.
The business model requires significant ongoing investment in race infrastructure and technology, which can pressure profitability.
Formula One Group faces regulatory scrutiny and potential changes in broadcasting rights, which could impact future revenue streams.

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