On vs Deckers
This page compares On Holding AG and Deckers Outdoor Corp, outlining their business models, financial performance, and market context in a neutral, accessible way. Educational content, not financial advice.
This page compares On Holding AG and Deckers Outdoor Corp, outlining their business models, financial performance, and market context in a neutral, accessible way. Educational content, not financial a...
Which Baskets Do They Appear In?
Athleisure's Market Share Grab
Gap's earnings miss, driven by a sharp decline in its Athleta brand, suggests a potential shift in the competitive landscape. This theme focuses on established athleisure leaders who are positioned to absorb market share and capitalize on the weakness of rivals.
Published: August 29, 2025
Explore BasketApparel Takeover Targets
Private equity firms have made a $1.4 billion offer to take luxury brand Canada Goose private, signaling a belief that the company is undervalued. This move highlights a broader investment opportunity in other publicly-listed apparel companies with strong brand identities that could become the next attractive takeover targets.
Published: August 28, 2025
Explore BasketBeyond The Parka: Takeover Buzz In Luxury Apparel
Private equity firms are bidding to take luxury parka maker Canada Goose private, signaling a potential strategic shift for the company. This move highlights the perceived value in the luxury outdoor apparel sector, creating potential opportunities for other strong brands in the space.
Published: August 27, 2025
Explore BasketWhich Baskets Do They Appear In?
Athleisure's Market Share Grab
Gap's earnings miss, driven by a sharp decline in its Athleta brand, suggests a potential shift in the competitive landscape. This theme focuses on established athleisure leaders who are positioned to absorb market share and capitalize on the weakness of rivals.
Published: August 29, 2025
Explore BasketApparel Takeover Targets
Private equity firms have made a $1.4 billion offer to take luxury brand Canada Goose private, signaling a belief that the company is undervalued. This move highlights a broader investment opportunity in other publicly-listed apparel companies with strong brand identities that could become the next attractive takeover targets.
Published: August 28, 2025
Explore BasketBeyond The Parka: Takeover Buzz In Luxury Apparel
Private equity firms are bidding to take luxury parka maker Canada Goose private, signaling a potential strategic shift for the company. This move highlights the perceived value in the luxury outdoor apparel sector, creating potential opportunities for other strong brands in the space.
Published: August 27, 2025
Explore BasketFashion Industry Consolidation | 18 Stocks 2025
Authentic Brands Group is partnering with Guess's co-founders to take the fashion brand private in a $1.4 billion deal. This move signals a broader trend of consolidation in the apparel sector, potentially creating investment opportunities among other brand management firms and potential acquisition targets.
Published: August 21, 2025
Explore BasketNavigating The Sportswear Shake-Up
Puma's recent profit warning, driven by U.S. tariffs and weak demand, signals a broader disruption in the sportswear industry. This situation creates a potential opening for rival brands to gain market share and for off-price retailers to benefit from sector-wide inventory challenges.
Published: July 25, 2025
Explore BasketGlobal Sportswear's Tariff Test
Puma's recent profit warning, triggered by U.S. tariffs and declining sales, has sent shockwaves through the sportswear sector. This event highlights a critical investment theme focused on how global apparel companies are navigating geopolitical trade risks and shifting consumer markets.
Published: July 25, 2025
Explore BasketResilient Sportswear Plays Beyond The Tariff
Following Puma's significant profit warning due to U.S. tariffs, an investment opportunity emerges in the sportswear sector. This theme focuses on athletic apparel companies with resilient supply chains and less exposure to the trade policies impacting global brands.
Published: July 25, 2025
Explore BasketResilient Apparel Brands
This carefully selected group of apparel stocks features companies with powerful brand loyalty and strong direct-to-consumer sales channels. Handpicked by professional analysts, these brands are positioned to thrive even when facing economic headwinds like tariffs.
Published: July 11, 2025
Explore BasketEthical Fashion
Invest in companies shaping the sustainable future of fashion. These carefully selected stocks represent innovators who are transforming how clothes are made, sold, and reused while meeting growing consumer demand for responsible apparel.
Published: June 17, 2025
Explore BasketTrail & Tent Portfolio
Venture into investments that equip adventure-seekers for the great outdoors. This carefully curated collection features companies producing and selling essential camping and hiking gear, selected by analysts tracking the growing outdoor recreation market.
Published: June 17, 2025
Explore BasketInvestment Analysis
On
ONON
Pros
- On Holding AG has demonstrated rapid global expansion in performance running and lifestyle categories, leveraging influencer marketing and premium positioning to capture younger demographics.
- The company operates in the high-growth activewear segment, benefiting from continued consumer interest in health, fitness, and outdoor activities across both North America and Europe.
- On Holding AG maintains a capital-efficient business model with a strong direct-to-consumer channel and selective wholesale distribution, supporting healthy gross margins relative to peers.
Considerations
- On Holding AG’s stock has underperformed recently, with share price down nearly 30% over the past year, reflecting higher volatility and investor concerns over execution or valuation.
- The company faces intense competition from established global sportswear brands and newer entrants, which may pressure pricing power and market share gains.
- On Holding AG’s relatively short public market history and narrower product diversification increase sensitivity to shifts in athletic footwear trends or consumer preferences.
Deckers
DECK
Pros
- Deckers Outdoor Corp boasts a diversified brand portfolio including UGG, HOKA, and Teva, each with distinct customer bases and growth trajectories, reducing reliance on any single product line.
- The company has delivered industry-leading profitability metrics, with robust returns on assets and equity supported by disciplined cost management and premium brand positioning.
- Deckers maintains a strong balance sheet with high liquidity ratios and virtually no debt, providing flexibility to invest in growth initiatives or weather economic downturns.
Considerations
- Deckers’ share price remains significantly below its 52-week high, reflecting recent underperformance and potential concerns about the sustainability of growth rates for core brands in a slowing consumer environment.
- The company’s core UGG brand faces weather-related and seasonal sales volatility, which can lead to uneven quarterly results and inventory management challenges during warmer periods.
- Valuation multiples for Deckers, while lower than some peers, may already reflect much of the positive growth story, leaving limited upside if execution falters or macro conditions deteriorate further.
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