Celsius vs Clorox

This page compares Celsius Holdings Inc and The Clorox Company, outlining their business models, financial performance, and market context in a neutral, accessible way. Educational content, not financial advice.

This page compares Celsius Holdings Inc and The Clorox Company, outlining their business models, financial performance, and market context in a neutral, accessible way. Educational content, not financ...

About The Companies

Celsius (CELH)

Celsius Holdings Inc (CELH) is a US‑based beverage company known for its fitness‑positioned, non‑carbonated energy drinks sold through retail chains, gyms and direct‑to‑consumer channels. Its brand focus, marketing partnerships and product roll‑outs have underpinned rapid top‑line growth and higher gross margins relative to many beverage peers. Investors should note the company’s market capitalisation is about $16.35 billion (provided data), and growth depends on continued distribution gains, international expansion and consumer acceptance of premium positioning. Key risks include intense competition from larger incumbents, changing health and regulatory scrutiny, supply‑chain pressures and valuation sensitivity in a cyclical consumer sector. This summary is educational only — not personalised investment advice. Values can rise and fall and past performance is not a guide to the future. Before investing, consider whether the stock’s risk profile and valuation fit your objectives and seek regulated advice if unsure.

Clorox (CLX)

The Clorox Company (CLX) is a US-based maker of household and consumer products, known for brands such as Clorox, Pine-Sol, Brita and Hidden Valley. With a market capitalisation of about $14.6 billion, Clorox operates in the consumer staples sector where demand for everyday cleaning, health and food items can be relatively resilient. Investors should note its mix of steady cash generation, branded pricing power and a history of paying dividends, balanced against exposure to commodity costs, retail concentration and shifting consumer preferences. Margins can be sensitive to raw material and transportation costs, while growth often depends on innovation, marketing and occasional pricing actions. This summary is for general educational purposes only and is not personal financial advice. Investments can fall as well as rise; whether Clorox fits your portfolio depends on your objectives and risk tolerance. Consider seeking independent financial advice before investing.

Comparison Snapshot

Key Financial Metrics

CELH

Metric

CLX

$11.30B

Market Cap

$12.69B

52.07%

Potential Profit

23.67%

Buy

Analyst Rating

Hold

Which Baskets Do They Appear In?

PepsiCo Celsius Partnership: Market Impact Overview

PepsiCo has increased its investment in Celsius, solidifying a strategic partnership that reshapes its energy drink portfolio. This deal creates a powerful new alliance in the beverage sector, potentially benefiting competitors and supply chain partners as the energy drink market continues to consolidate.

Published: August 30, 2025

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Branded Alternatives To Private-Label Goods

This carefully selected group of stocks features established brands that could benefit from Walmart's massive Ozark Trail water bottle recall. As consumers shift toward trusted names for safety and reliability, these companies are well-positioned to capture new market share in outdoor gear and beverages.

Published: July 11, 2025

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Pure Water Plays: Investing in Trusted Alternatives

Following investigations into Nestlé's water filtration practices, consumers may seek more transparent water options. These carefully selected stocks represent companies that could benefit from this shift, from beverage competitors to water purification technology providers.

Published: July 11, 2025

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Which Baskets Do They Appear In?

PepsiCo Celsius Partnership: Market Impact Overview

PepsiCo has increased its investment in Celsius, solidifying a strategic partnership that reshapes its energy drink portfolio. This deal creates a powerful new alliance in the beverage sector, potentially benefiting competitors and supply chain partners as the energy drink market continues to consolidate.

Published: August 30, 2025

Explore Basket

Branded Alternatives To Private-Label Goods

This carefully selected group of stocks features established brands that could benefit from Walmart's massive Ozark Trail water bottle recall. As consumers shift toward trusted names for safety and reliability, these companies are well-positioned to capture new market share in outdoor gear and beverages.

Published: July 11, 2025

Explore Basket

Pure Water Plays: Investing in Trusted Alternatives

Following investigations into Nestlé's water filtration practices, consumers may seek more transparent water options. These carefully selected stocks represent companies that could benefit from this shift, from beverage competitors to water purification technology providers.

Published: July 11, 2025

Explore Basket

Investment Analysis

Celsius

CELH

Pros

Celsius Holdings has a strong revenue growth trajectory with $2.13 billion in trailing twelve-month revenue and solid North American sales contributing over $700 million in Q3 2025.
The company benefits from a diversified product portfolio including ready-to-drink and powder functional energy drinks, supporting broad retail distribution across multiple channels domestically and internationally.
Analyst sentiment is predominantly positive, with many recommending 'Strong Buy' or 'Moderate Buy' and an average 12-month price target around $64, indicating expected upside potential.

Considerations

The company's price-to-earnings ratio remains very high (over 340 trailing and nearly 31 forward), suggesting valuation risk and dependence on continued growth execution to justify current price levels.
Recent volatility and a notable share price drop from near $60 to about $45 reflect increasing investor concerns, partly driven by a disappointing Q3 performance, according to some analyst downgrades.
International revenue remains a small portion of total sales, indicating limited geographic diversification and potential vulnerability to North American market fluctuations.

Clorox

CLX

Pros

The Clorox Company has an established market presence as a leading consumer goods firm with a strong portfolio of trusted household brands.
It typically demonstrates stable cash flow generation and steady profitability, supported by consistent demand for cleaning and disinfecting products.
Clorox's diversified product segments and global operations provide resilience against regional economic and market volatility.

Considerations

The company's growth prospects face headwinds from increased competition and shifting consumer preferences toward sustainable and private-label alternatives.
Clorox is exposed to raw material price inflation, which can compress margins and impact earnings during periods of commodity cost volatility.
Its relatively mature business model exhibits slower revenue growth compared to high-growth segments like functional beverages, potentially limiting upside catalysts.

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About The Companies

Comparison Snapshot

Which Baskets Do They Appear In?

PepsiCo Celsius Partnership: Market Impact Overview

Branded Alternatives To Private-Label Goods

Pure Water Plays: Investing in Trusted Alternatives

Which Baskets Do They Appear In?

PepsiCo Celsius Partnership: Market Impact Overview

Branded Alternatives To Private-Label Goods

Pure Water Plays: Investing in Trusted Alternatives