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15 handpicked stocks

Branded Alternatives To Private-Label Goods

This carefully selected group of stocks features established brands that could benefit from Walmart's massive Ozark Trail water bottle recall. As consumers shift toward trusted names for safety and reliability, these companies are well-positioned to capture new market share in outdoor gear and beverages.

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Han Tan | Market Analyst

Updated 1 day ago | Published at July 11

Top Picks from This Group

Here are a few of the assets in this group. Create an account to unlock the full list.

YETI

YETI Holdings, Inc.

YETI

Current price

$33.98

As a premium brand in the cooler and drinkware market, YETI is a direct, high-quality alternative for consumers losing trust in private-label outdoor ...

As a premium brand in the cooler and drinkware market, YETI is a direct, high-quality alternative for consumers losing trust in private-label outdoor products like Ozark Trail.

HELE

Helen Of Troy Ltd

HELE

Current price

$23.07

Through its Hydro Flask and OXO brands, Helen of Troy offers trusted, name-brand water bottles and containers that directly compete with the recalled ...

Through its Hydro Flask and OXO brands, Helen of Troy offers trusted, name-brand water bottles and containers that directly compete with the recalled product category.

COLM

Columbia Sportswear Company

COLM

Current price

$53.45

Columbia is a well-regarded outdoor brand that stands to benefit from a general consumer shift towards trusted names in recreation and outdoor equipme...

Columbia is a well-regarded outdoor brand that stands to benefit from a general consumer shift towards trusted names in recreation and outdoor equipment following a competitor's safety failure.

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About This Group of Stocks

1

Our Expert Thinking

Walmart's recall of 850,000 Ozark Trail water bottles has created a trust gap in private-label products. When safety is at stake, consumers typically turn to established brands with proven reliability. This collection targets companies that stand to benefit from this flight to quality.

2

What You Need to Know

This theme focuses on companies with strong brand recognition in categories directly affected by the recall, such as drinkware, outdoor equipment, and beverages. These stocks represent an opportunity to capitalize on a specific consumer behavior shift toward trusted names.

3

Why These Stocks

These companies were selected because they offer branded alternatives to private-label goods in categories where safety and durability matter. Each has established brand equity and quality assurance that positions them to attract consumers now wary of store brands.

12 Month Growth Potential

Use the growth calculator to see how much investing in these assets could return over one year.

If you invested across these assets:

in 12 months it could be worth:

$1,000.00

+66.66%

Group Performance Snapshot

66.66%

Average 12 Month Profit

On average, analysts expect assets in this group to grow 66.66% over the next year.

10 of 15

Stocks Rated Buy by Analysts

10 of 15 assets in this group are rated Buy by professional analysts.

Source: Analyst sentiment is provided by Refinitiv Ltd, a global leader in financial market data with over 40k business clients. Refinitiv Ltd is an independent third party to Nemo. This is not advice.

Why You'll Want to Watch These Stocks

🔄

Consumer Trust Shift

When safety recalls happen, consumers tend to move quickly toward trusted brands. This shift could translate to increased sales for established names in outdoor gear and drinkware.

📈

Pricing Power Potential

Companies with strong brand recognition may gain not just market share, but also pricing power. Consumers often willingly pay more for products they perceive as safer and more reliable.

🛡️

Brand Value Boost

Safety concerns create opportunity for brands that have invested in quality assurance. This Walmart recall highlights the built-in value of trusted brand names that can weather industry disruptions.

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