Marriott vs General Motors

Marriott International, Inc. and General Motors Co. are the subjects of this STOCK vs STOCK page. This comparison covers business models, financial performance, and market context to explain how the two companies differ and operate. The tone is neutral and accessible, designed to inform rather than advise. Educational content, not financial advice.

Marriott International, Inc. and General Motors Co. are the subjects of this STOCK vs STOCK page. This comparison covers business models, financial performance, and market context to explain how the t...

Comparison Snapshot

Key Financial Metrics

MAR

Metric

GM

$89.43B

Market Cap

$76.15B

-10.54%

Potential Profit

-11.75%

Buy

Analyst Rating

Buy

Why It's Moving

MAR Stock Warning: Why Analysts See -8% Downside Risk

Analysts project Q4 EPS of $2.64, a 7.8% YoY rise, fueled by solid momentum in APEC and EMEA regions from improving cross-border travel and ADR growth.
Recent recognition as Fortune's #1 in Hotels, Casinos & Resorts underscores Marriott's brand strength, alongside 4.3% net room growth and a 610,000-room pipeline.
Despite consensus Moderate Buy ratings, lower price targets around $240 signal downside risk from a P/E/G ratio of 2.57, suggesting the stock may be pricey relative to growth.

Sentiment:

🐻Bearish

GM Stock Warning: Why Analysts See -14% Downside Risk

Valuation gap looms large: One analysis estimates GM's fair value at $41.79 versus $86.29 current price, implying over 50% downside due to hefty EV investments yet to yield returns.
Earnings guidance trails expectations: GM's FY2026 EPS outlook of $9.75-$10.50 falls short of analysts' $11.44 forecast, signaling softer profitability amid revenue dips.
EV strategy weighs on margins: Ongoing losses from excess EV capacity and slow demand persist into 2026, even as cost cuts aim to lift North America margins to 8-10%.

Sentiment:

🐻Bearish

MAR Stock Warning: Why Analysts See -8% Downside Risk

Analysts project Q4 EPS of $2.64, a 7.8% YoY rise, fueled by solid momentum in APEC and EMEA regions from improving cross-border travel and ADR growth.
Recent recognition as Fortune's #1 in Hotels, Casinos & Resorts underscores Marriott's brand strength, alongside 4.3% net room growth and a 610,000-room pipeline.
Despite consensus Moderate Buy ratings, lower price targets around $240 signal downside risk from a P/E/G ratio of 2.57, suggesting the stock may be pricey relative to growth.

Sentiment:

🐻Bearish

GM Stock Warning: Why Analysts See -14% Downside Risk

Valuation gap looms large: One analysis estimates GM's fair value at $41.79 versus $86.29 current price, implying over 50% downside due to hefty EV investments yet to yield returns.
Earnings guidance trails expectations: GM's FY2026 EPS outlook of $9.75-$10.50 falls short of analysts' $11.44 forecast, signaling softer profitability amid revenue dips.
EV strategy weighs on margins: Ongoing losses from excess EV capacity and slow demand persist into 2026, even as cost cuts aim to lift North America margins to 8-10%.

Sentiment:

🐻Bearish

Investment Analysis

Marriott

MAR

Pros

Marriott International has a strong global presence with a record development pipeline of approximately 3,900 properties and 596,000 rooms as of Q3 2025.
The company showed modest revenue per available room (RevPAR) growth internationally at 2.6% worldwide in Q3 2025, supporting ongoing demand in global markets.
Marriott maintains solid profitability with Q3 2025 net income of $728 million and returned $3.1 billion to shareholders through dividends and share repurchases year-to-date.

Considerations

U.S. and Canada RevPAR declined by 0.4% in Q3 2025, indicating weakness in the key North American market.
Marriott’s stock price is forecasted to decline nearly 6% by December 2025, signaling potential short-term valuation pressure.
The company’s price-to-earnings ratio of approximately 30 is relatively high compared to some industry peers, suggesting valuation risk if growth slows.

General Motors

GM

Pros

General Motors (GM) benefits from its leading position in the electric vehicle market with ongoing investments in EV technology and production capacity.
GM has a strong balance sheet and ample liquidity to fund growth initiatives and manage cyclical market fluctuations effectively.
The company has demonstrated growth in key markets and segments, including increased sales of high-margin trucks and SUVs, which support profitability.

Considerations

GM remains exposed to supply chain challenges and semiconductor shortages that could disrupt production and sales.
The automotive industry’s cyclicality and commodity price fluctuations, such as steel and battery materials, pose ongoing cost pressures on GM.
Execution risks persist as GM ramps up new EV models and navigates intensifying competition from legacy automakers and new entrants.

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